How context-level targeting can transform your 12.12 campaign?
“Emotions are the invisible hand that guides consumer decisions; when brands tap into se..
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Upgrade your Festive Season Marketing with dynamic video ads
The festive season 2024 presents a golden opportunity for brands with 71% of consumers planning t..
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This festive season, leverage CTV ads to reach Consumers!
The festive season is almost here and so are the major online sales that most, shoppers proactive..
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How CTV Ad Marketing Can Amplify Your Brand’s Identity
Connected TV ad spending has reached 1.61 billion US dollars in 2024 and is projected to soar pas..
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Google’s Cookie Reversal Unlocks Strategic Growth Opportunities
“Guess we can put our ‘cookie apocalypse’ survival kits back on the shelf. T..
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Boost Independence Day Sales with Advanced Sentiment Analysis
To utilize the excitement of the mega Independence Day sale among users it is crucial to tap into..
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Connected TV: The New Frontier to Scale in the German Market
Across the world, we all share that one habit of lounging on sofas and enjoying online content. H..
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Xapads is Now a Registered Vendor in IAB Europe’s Transparency and Consent Framework
Xapads is the latest vendor to join IAB Europe’s Transparency and Consent Framewo..
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From the Pitch to the Screen: Crafting Compelling Second Screen Experiences for Cricket T20 World Cup 2024
“Cricket World Cup is where fans wear their hearts on their sleeves with their passion v..
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Xapads Media Expands Operations to Germany!
With this new expansion, Xapads Media aims to tap into the dynamic and rapidly growing German..
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Flick campaign success with Ephemeral content & FOMO targeting this “Indonesia OPEN 2024”
Indonesia is home to the largest video ad market worldwide, with a groundbreaking market value of..
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Maximize brand outcomes with CTV advertising this IPL season
The way we consume entertainment has witnessed a drastic change over these past years with more &..
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The AI Revolution in Video Advertising: Beyond Keyword
The constant evolution of technology is always intriguing and with the introduction of AI, a new..
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Elevate Brand performance via Real-Time Mobile marketplace
The widespread availability of..
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Targeting Sentiments, Love & ROAS this Valentine’s Week
Digital Marketing offers endless possibilities in Valentine’s Week for brands to grow and t..
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The Rise of CTV Advertising: A Transformative Trend in Digital Marketing
The rise of CTV in India is set to usher in a remarkable year of cutting-edge generative AI solut..
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Cultivating a Supportive Work Environment from Onboarding to Farewell
In the past, often my friends and colleagues used to discuss their visions of an ideal workplace...
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Xapads Media expands business in China, Appoints Huang Xu as Country Head
~The global ad-tech platform is entering the region with its comprehensive digital marketing solu..
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Xapads collaborates with Disney+ Hotstar
~This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar..
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Brand Safety & Trust: How Brand Outcomes Ensure Advertisers’ Peace of Mind
The digital advertising landscape is ever-evolving and it’s safe to say that messages reach..
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How CTV is Solving Marketers’ Advertising Challenges?
Today’s digital world is a vast pool of innovation wherein, tec..
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Kickstart Festive Season: Leveraging the Power of Branding
Every year Independence Day kickstarts the Indian festival season..
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Evolving E-Commerce Technologies: Boosting Netizens Purchasing Decisions
The quote by Tobias Lutke ”eCommerce is not an industry; eCommerce is a tactic”, well..
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Building a Collaborative Culture of Growth as One Team
A positive vibe & good tribe make a workplace happy! People call Xapads their second home and..
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Granular Targeting During IPL: Powerful Brand Positioning to Maximize Reach
IPL, a match or an emotion? Well, I would say a match with emotions where a cricket ball grips th..
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Mi Ads Appoints Xapads Media as Core Agency Partner for India
~ After winning the Agency of the Year in SEA region, Mi Ads appoints Xapads as Core Agency P..
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Xapads Media Celebrates the Spirit of Ramadan with Brands and Agencies
Xapads Media, a leading programmatic Adtech platform along..
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How to Maximize your Brand Reach and ROAS this Ramadan
When the holy month of Ramadan has begun, brands have geared up to make the most out of this fest..
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Empower Your Campaigns With Personalization This Festive Season
Festivities like Navratri and Ramadan have begun and the brand owners have also started preparing..
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How to Strengthen Sales During Festivities like Ramadan via Personalization
In the digital advertising ecosystem, be it E-Commerce or Q-Commerce, Travel, Education, Entertai..
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Industry Veteran Vishal Singh joins Xapads Media as Country Head-India
We are happy to announce that veteran marketing expert and busine..
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How Rich Media is Helping Brands to Set Their Pace
In the age of GenZ and Millenials where advertising has become a common ground for brand promotio..
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Xapads Media hosts Exclusive sessions with well-known agencies and brands in Indonesia
We recently conducted exclusive sessions with top agencies and brands in Jakarta. The init..
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OEMs will play a pivotal role in Performance Marketing!
When it comes to the ever-evolving digital advertising landscape, OEM being a new-age tech couple..
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AdTech Trends To Watch For In 2023
Every Year brings its sets of Opportunities & Challenges and Industry’s focus should be on..
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Rich Media Ads – An Adaptative Advertising Tool for Elated Experience
No campaign can perform better than a tremendous story-building strategy in place since it not on..
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Google Chrome Announced Delay in 3P Cookies Deprecation Until 2024
The deprecation of 3P cookies has been a hot topic to maintain users’ privacy and hence, for th..
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Xapads Media appoints Gagan Uppal as country head MENA region
Xapads Media, one of the leading programmatic Adtech platforms, announced the appointment of Gaga..
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Google’s Privacy Sandbox is Maturing – Project Fledge
In the advertising landscape, 3P (third-party cookies) had been the most imperative way of showca..
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Strategies to Execute a Winning IPL Campaign with Effective Brand Recall Value
The season of IPL is here and this year, the love & enthusiasm amongst the people are at the..
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Guide to create a winning strategy for Campaigns during Ramadan 2022
With Ramadan being just a few days away, advertisers around the world are planning to make a big..
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Unlock the Potential of Performance Campaign Programmatically
The fundamentals of Digital Marketing haven’t changed, instead have added one more component of..
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User Acquisition or Quality User Acquisition – Unlock the Difference
Today we live in a mobile-first world wherein, the most common mistake campaign managers make is..
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Digging Deep in OEM Advertising and Placements!
OEM has opened a world of alternative and successful advertising which creates a strong recall va..
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Prediction of Indonesia’s Digital Landscape That Will Become a Trend in 2022
Prediction of Indonesia Digital Landscape in 2022 Indonesia is emerging as one of the wo..
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Edo Fernando shares his future plans for Xapads
To establish stronger footholds in the fastest growing ad-tech market, Indonesia, Xapads has expa..
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Art of Wake-Up Campaigns: In-App User Retention
Mobile marketers often strive hard to acquire new users towards their apps however, there always..
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Decode The Great Indian Festive Season With Xapads
The Indian festive season usually means big spending by the shoppers and as a brand, these are th..
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Great Place to Work® Recognizes Xapads Media as One of India’s Best Workplaces
Xapads Media has been recognized as one of the..
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Make The Most Out Of Your Campaign During This Festive Season!
The good times are here with the festive season and as it commences, we wish your brand spreads w..
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A successful run at the virtual IAS for Xapads
The Internet and Mobile Association of India (IAMAI) organised the seventh edition of the..
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The Lure & Lucrative Appeal of Interactive Ads
Experimentation is synonymous with advertising and every advertisement always aims at appealing t..
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What Does the Future of Advertising Look like?
Advertising has been evolving and it will grow further, as personalised advertising becomes the n..
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The New Global Advertising Practice by Google & its impact
A few weeks back, the global giant Google announced a few notable changes in its global advertisi..
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Celebrating the 16th Anniversary of Xapads!
Xapads’ 16th Anniversary Celebration Xapads celebrated its 16th Anniversary virtually a..
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Happy 16 Years to Xapads: Thanks for Being There!
They say for an ocean every drop counts and the same is true for success. Every step, small or bi..
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Understanding the surge of Online Gaming & Its Impact on Ad Industry
“Many a small thing has been made large by the right kind of advertising.”-Mark Twa..
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Mr. Aman Nagpal joins Xapads Media as VP Product
Xapads Family is excited to welcome Mr. Aman Nagpal as VP Product. He will be supervising..
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What iOS 14 Update & Policies Mean for Advertisers?
The ad ecosystem is very dynamic and often goes through a paradigm shift. Whether it’s the..
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World Health Day- Ways we are ensuring Xapads stays Corona free
It is World Health Day today and it is hard not to think about the impact of COVID-19 on our ..
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COVID-19 and Mobile Phones
The novel coronavirus is continuously affecting almost every industry. Social and economic pressu..
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The Modern Marketing
The marketing field has changed vividly in recent years. Every aspect of an organization is affec..
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How Branding and Performance Go Hand-in-Hand in Digital Advertising
While brand strategies may differ, one thing that every marketer would agree on is that the growt..
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Need for Branding | The Pandemic Effect
It goes without saying that brand and retail owners are facing a tough time and are looking for w..
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Video Marketing Trends 2020
Video marketing has been recognised as the next big thing in the field of advertising and there i..
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Branding vs. Performance in online advertising
Online advertising has seen many trends delivering promising results in the past few years and ha..
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The Future of Advertising
Today, future of advertising is determined and not determined as well. We all know that technolog..
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Programmatic Ad Outperform Direct Buys in UK
For the first time in the second half of 2018, Programmatic advertising viewability rates outp..
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Video Advertising Glossary
Video Ad industry is growing very rapidly. This growth brings new..
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Programmatic Advertising – The Future is Now!
Programmatic Advertising has been a buzz word for the year 2018. All the brands/agenc..
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Best Mobile Ad Formats & Sizes for Better Results
From the past few years, the rise in the mobile industry has been phenomenal and the pressure to..
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Decoding Mobile User Acquisition in Performance Marketing
Mobiles have become the biggest need of our time. Performance marketing is a model under which yo..
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Adtech 2019: Winning the Future
From the past few years, the Digital world has raised their bars exponentially higher than what..
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Guide to Affiliate Marketing on Instagram
Instagram now is not just a social media app but is an important advertising platform that help..
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5 tips to begin Affiliate Marketing
Affiliate marketing is a huge revenue source and helps maximize earnings. But the key to increase..
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Advantages of AI in Digital Marketing
Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy betwe..
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Trends & Challenges Altering Affiliate Marketing
Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to..
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Why OTT is the future of advertising
The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people..
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Key Advantages to Video Advertising
Online video is one of the fastest-growing channels of advertising, triggering heavy demand from..
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Frauds in Video Advertising
As Digital Advertisement market is growing the frauds are also rising steeply. According to eMark..
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Diwali Celebrations 2018
Diwali is one of the most awaited festival in India, every year we..
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ADS.TXT – Authorized Digital Sellers
Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving tran..
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Top Video Advertising Trends in 2018
Video advertising is a critical component in the overall digital media strategy as it is im..
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Meet and Greet: Xapads at India Affiliate Summit 2018
India Affiliate summit is the extensive confluence for leaders from the affiliate marketing indus..
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Lets meet at DMEXCO 2018
Growth & expansion is not possible without strategizing. Travelling worldwide & attending..
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Programmatic Advertising : How it Works
2016 is the year of fearlessness and creativity in marketing, it’s not about just promotin..
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Meet Team Xapads at Affiliate Summit East 2018
The main objective of a digital marketing organization is to find the right target audience that..
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Meet team Xapads at the Israel Mobile Summit 2018
Xapads is omnipresent at all important events of the industry. This time Team Xapads is heading t..
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Xapads ties up with revolutionary Video Ad Management Network, SpringServe
The Video Advertisement is being quoted as the biggest revolution in the world of advertising.&nb..
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GDPR and its impact on advertising!
The General Data Protection Regulation (GDPR) is set to be imposed from ..
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The emergence of Video Advertisement in India with Xapads Media.
In few years everything has become digitalized and the value of video advertising has risen among..
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Meet Team Xapads at Adexchanger Programmatic I/O, San Francisco
Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conf..
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Xerxes is the Innovation You Were Waiting For
Xapads CEO, Mr. Nitin Gupta explains why Xerxes is an answer to all your digital advertisi..
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Online Advertising Glossary
Advertising is the most exciting businesses present in the planet. Here we use various communicat..
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Meet Team Xapads at Adtech 2018
Adtech is a premier event where marketing, technology and media communities strategize. Here, glo..
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Xapads Partners with Pixalate
Advertising online has many boons but the risk of fraudulent digital advertisements is real too!..
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Key Trends in Recruitment: 2018
Human Resource plays a very vital role in developing a company with their style of operations. Ev..
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CEO Says: Xapads is all set for Dmexco 2017
The Dmexco is world’s most influential conference for the digital industry that stands for inno..
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Xapads New Address – Times Square NY USA
It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short t..
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Affiliate Summit East 2017
Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands o..
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Interview with Board of directors: Past-Present-Future of Xapads
2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Go..
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Celebrating 12 years of Success and Envisioning the future – Employee Sayings
Going from start-up to scale-up calls for celebration and party, we have come thus far. Our “re..
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CEO Speaks – How technology has been changing the advertising landscape
In digital advertising, the influence of technology is diversified. Contemporary organisations’..
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Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event
Biggest Meeting of Digital Community in..
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Meet Xapads at Mobile World Congress 2017, Barcelona
Xapads Media have a habit to be the part of almost every imp..
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What to Expect from Dmexco 2016
If ever evidence was needed of the outburst of big digital marketing organizations battling it ou..
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Xapads Journey from Display Advertising to RTB
Building great things need great people and immense motivation; fortunate are those who are bless..
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Xapads at Dmecxo 2016
Once again Xapads will be exhibiting in the biggest event in the global digital marketing and med..
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Israel Mobile Summit 2016 – Revolutionising mobile ecosystem
Xapads Media have marked its presence at almost every important event of th..
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11 Years of Ad Serving and Technology- Employee Sayings
What makes an organization a runway success? Is it Innovation, strategies or environment, yes&nbs..
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How to Block Ad Blockers?
Saying that use of Ad Block is increasing, users want free web content but do not want Ads, diggi..
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Ad:tech India 2016 – Explore New Digital Opportunities
Ad:tech is an interactive platform for veterans in media, technology and advertising field from t..
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How real-time bidding is changing the way ad inventory is bought and sold
Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..
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Effect of Ad-Blocking on Online Ad Industry and How to Treat the Same
Ad blocking is a definitely not a new fear for marketers. A lot of people are downloading ad-bloc..
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Starting new year with new goals at new workplace
We believe in miracles . . . we trust our instincts . . . we always step forward . . . We are..
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Tips for Successful Mobile Advertising In 2016
As 2015 is about to close its books, it’s high time to reflect on what we had considered and wh..
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Advertising Budget to Watch in 2016
We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is..
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B2B Video Marketing: Tips for Better Results
Life as a digital marketer is way faster and less organized than before. They have to manage numb..
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Future of Content Marketing in Digital Advertising
A study suggests that humans have an 8 second attention period as compared from a goldfish, which..
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Pay per Click meets Real Time Bidding
There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..
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Viewability of Digital Ads: The fastest growing bad child of digital world
According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertisin..
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How to Improve Real-Time Bidding Ecosystem
2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..
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The growing menace of Ad Injection
The online advertisement industry it seems can never breathe a sigh of relief. I..
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Accelerated Mobile Pages: The New Hot Cake
The slow and almost infuriatingly abysmal time taken by mobile pages to load has today become the..
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Business Standard recognizes the importance of AllaboutWomen.in as a women-centric beauty Blog
Renowned news website Business-Standard.com on its publication of 23rd of Novem..
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Ad-tech Conference – A cohesive platform to learn and teach
Ad-Tech is primarily an amalgamation of the different facets of marketing, techn..
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The Downward Slide of Contextual Ads
Contextual advertising is advertising on any website that is targeted to a speci..
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Native ads following the route of Pop-up Ads?
Native advertisement as a concept gained widespread prominence somewhere around 2012. When the us..
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Festive Season is here and we are Ready !!!
Greetings and wishes look more glorious when mixed with success. In this pre-festive occasion, we..
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Pop-up Ads: The Pros and Cons
Any website irrespective of the subject matter, irrespective of the content, irrespective of any..
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Exploring the Affiliate Marketing Possibilities
In order to reach out and penetrate the affiliates, Advertising networks and brands, IAMA..
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Xapads Exclusive Publisher Base
Xapads has exclusive tied up with a host of reputed publishers like All About Women,&nbs..
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Native Ads for Mobiles : Beneficial or Not?
The mobile users have long been frustrated and put-off by incessant banner advertisements..
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RTB (Real Time Bidding) Explained: Pros and How RTB is changing digital advertising?
RTB or Real Time Bidding, is essentially a programmed (automated) technique by w..
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How Publishers are dealing with this Ad Blocker threat?
Ad Blocking is causing considerable ripples in the world of marketing, and in ma..
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Xapads- The new Era of Digital Advertising
Xapads- A start up Xapads made its presence felt in 2008 as a distingui..
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Xapads at Dmexco 2015 – Come Join Us!
Xapads is all set to take part in Dmexco 2015. Dmexco is a marketing event and c..
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