Xapads Blogblog

Adtech 2019: Winning the Future

From the past few years, the Digital world has raised their bars exponentially higher than what anyone thought. This has also lead to exploration for newer ideas and ways to generate more revenue by introducing fresh strategies. Though every year, Ad:Tech gives focused information about the trends that would be the highlight for the whole […]

Advantages of AI in Digital Marketing

Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy between Brand and Website have changed to Programmatic, PMP Deals, Real Time Auctions, and Multi-Level Fraud Checks, all thanks to the exponential rise in the technology. It is the only fully measurable medium of Advertising and because […]

Trends & Challenges Altering Affiliate Marketing

Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to enter. With the coming in of ‘influencers’ the game is changing constantly. But the potential to grow in affiliate marketing are enormous, here are a few things you must consider beforehand: Mobile first Mobile usage across the […]

Christmas celebration @ Xapads

Christmas is the festival of spreading love and joy and we at Xapads also did it with full enthusiasm. Everyone made efforts to bring a smile on each other’s face with beautiful secret Santa gifts. The office was beautifully decorated according to the theme and all the employees had a great time.  Here is a […]

Why OTT is the future of advertising

The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people are switching from traditional TV broadcast to the ease of streaming content, with the introduction of OTT. OTT stands for ‘over-the-top’, the term used for the delivery of film and TV content via the internet, without requiring […]

Diwali Celebrations at Xapads

Diwali is one of the most awaited festival in India, every year we wait for these festivities to start. Diwali is all about lighting our houses, crowded markets, gifts, sweets, diyas and wishing good health and happiness to close ones. We all know it is a mark of victory of good over evil. The festival also brings in […]

Meet and Greet: Xapads at India Affiliate Summit 2018

India Affiliate summit is the extensive confluence for leaders from the affiliate marketing industry all around the world and the 4th edition of India Affiliate Summit #IAS2018 will take place on 11-12th October 2018 at Leela Ambience, Gurugram. Xapads media is proud to be a sponsor of the Indian Affiliate Summit 2018 so come and be a […]

Lets meet at DMEXCO 2018

Growth & expansion is not possible without strategizing. Travelling worldwide & attending digital marketing events should be a part of that strategy. It helps to understand the international market & upcoming trends as well as strengthens networking in international markets. Being an international key player, Xapads Media is all set to attend the DMEXCO this […]

Meet Team Xapads at Affiliate Summit East 2018

The main objective of a digital marketing organization is to find the right target audience that can aid its growth. Starting as a small startup, today the Affiliate Summit East has become one of the biggest conference series worldwide with a whopping 70 countries being a part of this event. Industry bigwigs often have the […]

Meet team Xapads at the Israel Mobile Summit 2018

Xapads is omnipresent at all important events of the industry. This time Team Xapads is heading to the Israel Mobile Summit which will be held on June 5, 2018 in Tel Aviv. It is the leading annual mobile event of Israel and is attended by over 2000 greatest mobile minds. Entering into its 8th year […]