Xapads Blogblog

Christmas celebration @ Xapads

Christmas is the festival of spreading love and joy and we at Xapads also did it with full enthusiasm. Everyone made efforts to bring a smile on each other’s face with beautiful secret Santa gifts. The office was beautifully decorated according to the theme and all the employees had a great time.  Here is a […]

Why OTT is the future of advertising

The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people are switching from traditional TV broadcast to the ease of streaming content, with the introduction of OTT. OTT stands for ‘over-the-top’, the term used for the delivery of film and TV content via the internet, without requiring […]

Diwali Celebrations at Xapads

Diwali is one of the most awaited festival in India, every year we wait for these festivities to start. Diwali is all about lighting our houses, crowded markets, gifts, sweets, diyas and wishing good health and happiness to close ones. We all know it is a mark of victory of good over evil. The festival also brings in […]

Meet and Greet: Xapads at India Affiliate Summit 2018

India Affiliate summit is the extensive confluence for leaders from the affiliate marketing industry all around the world and the 4th edition of India Affiliate Summit #IAS2018 will take place on 11-12th October 2018 at Leela Ambience, Gurugram. Xapads media is proud to be a sponsor of the Indian Affiliate Summit 2018 so come and be a […]

Lets meet at DMEXCO 2018

Growth & expansion is not possible without strategizing. Travelling worldwide & attending digital marketing events should be a part of that strategy. It helps to understand the international market & upcoming trends as well as strengthens networking in international markets. Being an international key player, Xapads Media is all set to attend the DMEXCO this […]

Meet Team Xapads at Affiliate Summit East 2018

The main objective of a digital marketing organization is to find the right target audience that can aid its growth. Starting as a small startup, today the Affiliate Summit East has become one of the biggest conference series worldwide with a whopping 70 countries being a part of this event. Industry bigwigs often have the […]

Meet team Xapads at the Israel Mobile Summit 2018

Xapads is omnipresent at all important events of the industry. This time Team Xapads is heading to the Israel Mobile Summit which will be held on June 5, 2018 in Tel Aviv. It is the leading annual mobile event of Israel and is attended by over 2000 greatest mobile minds. Entering into its 8th year […]

Xapads ties up with revolutionary Video Ad Mangement Network, SpringServe

The Video Advertisement is being quoted as the biggest revolution in the world of advertising. It can boost both brand awareness and engagement. US Digital Video Advertising is expected to nearly double by 2020. With expectations like these, video seems unstoppable. As more and more advertisers & publishers are opting for Video Ads, issues like low fills […]

Frauds in Video Advertising

As Digital Advertisement market is growing the frauds are also rising steeply. According to eMarketer ,”Ad spend on video in the U.S. nearly doubled in just a few years from $7.7 billion in 2015 to $13.2 billion in 2017 and by 2020, video ad spend is expected to exceed $18 billion.But besides growth Frauds in […]

Top Video Advertising Trends in 2018

Video advertising is a critical component in the  overall digital media strategy as it is immersive and engaging. With the rise in video content the scope for video advertisement has also increased. The digital video advertising market is growing and according to eMarketerAd spend on video in the U.S. nearly doubled in just a few […]