Category: Xapads – Insights | Articles | News

Programmatic Ad Outperform Direct Buys in UK

For the first time in the second half of 2018, Programmatic advertising viewability rates outp..

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Best Mobile Ad Formats & Sizes for Better Results

From the past few years, the rise in the mobile industry has been phenomenal and the pressure to..

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Decoding Mobile User Acquisition in Performance Marketing

Mobiles have become the biggest need of our time. Performance marketing is a model under which yo..

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Adtech 2019: Winning the Future

From the past few years, the Digital world has raised their bars exponentially higher than what..

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Guide to Affiliate Marketing on Instagram

Instagram now is not just a social media app but is an important advertising platform that help..

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5 tips to begin Affiliate Marketing

Affiliate marketing is a huge revenue source and helps maximize earnings. But the key to increase..

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Programmatic Advertising – The Future is Now!

Programmatic Advertising has been a buzz word for the year 2018. All the brands/agenc..

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Advantages of AI in Digital Marketing

Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy betwe..

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Trends & Challenges Altering Affiliate Marketing

Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to..

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Video Advertising Glossary

Video Ad industry is growing very rapidly. This growth brings new..

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Why OTT is the future of advertising

The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people..

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Key Advantages to Video Advertising

Online video is one of the fastest-growing channels of advertising, triggering heavy demand from..

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Frauds in Video Advertising

As Digital Advertisement market is growing the frauds are also rising steeply. According to eMark..

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Diwali Celebrations 2018

Diwali is one of the most awaited festival in India, every year we..

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ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving tran..

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Top Video Advertising Trends in 2018

Video advertising is a critical component in the  overall digital media strategy as it is im..

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Meet and Greet: Xapads at India Affiliate Summit 2018

India Affiliate summit is the extensive confluence for leaders from the affiliate marketing indus..

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Lets meet at DMEXCO 2018

Growth & expansion is not possible without strategizing. Travelling worldwide & attending..

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Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promotin..

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Meet Team Xapads at Affiliate Summit East 2018

The main objective of a digital marketing organization is to find the right target audience that..

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Meet team Xapads at the Israel Mobile Summit 2018

Xapads is omnipresent at all important events of the industry. This time Team Xapads is heading t..

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Xapads ties up with revolutionary Video Ad Management Network, SpringServe

The Video Advertisement is being quoted as the biggest revolution in the world of advertising.&nb..

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Digital video ads have higher impact than TV ads

Gone are the days when entertainment was only confined to TV channels. Today we live in an era wh..

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GDPR and its impact on advertising!

The General Data Protection Regulation (GDPR) is set to be imposed from ..

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The emergence of Video Advertisement in India with Xapads Media.

In few years everything has become digitalized and the value of video advertising has risen among..

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Meet Team Xapads at Adexchanger Programmatic I/O, San Francisco

Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conf..

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Xerxes is the Innovation You Were Waiting For

Xapads CEO,  Mr. Nitin Gupta explains why Xerxes is an answer to all your digital advertisi..

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Online Advertising Glossary

Advertising is the most exciting businesses present in the planet. Here we use various communicat..

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Meet Team Xapads at Adtech 2018

Adtech is a premier event where marketing, technology and media communities strategize. Here, glo..

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Xapads Partners with Pixalate

Advertising online has many boons but the risk of fraudulent digital advertisements is real too!..

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Key Trends in Recruitment: 2018

Human Resource plays a very vital role in developing a company with their style of operations. Ev..

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CEO Says: Xapads is all set for Dmexco 2017

The Dmexco is world’s most influential conference for the digital industry that stands for inno..

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Xapads New Address – Times Square NY USA

It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short t..

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Affiliate Summit East 2017

Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands o..

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Interview with Board of directors: Past-Present-Future of Xapads

2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Go..

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Celebrating 12 years of Success and Envisioning the future – Employee Sayings

Going from start-up to scale-up calls for celebration and party, we have come thus far. Our “re..

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CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’..

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Meet the team at Adtech 2017

Adtech is one authoritative event for media marketers where advertising communities assemble to e..

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Meet Xapads at Mobile World Congress 2017, Barcelona

Xapads Media have a habit to be the part of almost every imp..

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What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it ou..

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Xapads Journey from Display Advertising to RTB

Building great things need great people and immense motivation; fortunate are those who are bless..

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Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and med..

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Israel Mobile Summit 2016 – Revolutionising mobile ecosystem

Xapads Media have marked its presence at almost every important event of th..

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11 Years of Ad Serving and Technology- Employee Sayings

What makes an organization a runway success? Is it Innovation, strategies or environment, yes&nbs..

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How to Block Ad Blockers?

Saying that use of Ad Block is increasing, users want free web content but do not want Ads, diggi..

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Ad:tech India 2016 – Explore New Digital Opportunities

Ad:tech is an interactive platform for veterans in media, technology and advertising field from t..

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How real-time bidding is changing the way ad inventory is bought and sold

Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..

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Effect of Ad-Blocking on Online Ad Industry and How to Treat the Same

Ad blocking is a definitely not a new fear for marketers. A lot of people are downloading ad-bloc..

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Starting new year with new goals at new workplace

We believe in miracles . . . we trust our instincts . . . we always step forward . . . We are..

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Tips for Successful Mobile Advertising In 2016

As 2015 is about to close its books, it’s high time to reflect on what we had considered and wh..

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Advertising Budget to Watch in 2016

We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is..

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B2B Video Marketing: Tips for Better Results

Life as a digital marketer is way faster and less organized than before. They have to manage numb..

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Future of Content Marketing in Digital Advertising

A study suggests that humans have an 8 second attention period as compared from a goldfish, which..

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Pay per Click meets Real Time Bidding

There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..

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Viewability of Digital Ads: The fastest growing bad child of digital world

According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertisin..

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How to Improve Real-Time Bidding Ecosystem

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..

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The growing menace of Ad Injection

The online advertisement industry it seems can never breathe a sigh of relief. I..

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Accelerated Mobile Pages: The New Hot Cake

The slow and almost infuriatingly abysmal time taken by mobile pages to load has today become the..

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Business Standard recognizes the importance of AllaboutWomen.in as a women-centric beauty Blog

Renowned news website Business-Standard.com on its publication of 23rd of Novem..

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Ad-tech Conference – A cohesive platform to learn and teach

Ad-Tech is primarily an amalgamation of the different facets of marketing, techn..

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The Downward Slide of Contextual Ads

Contextual advertising is advertising on any website that is targeted to a speci..

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Native ads following the route of Pop-up Ads?

Native advertisement as a concept gained widespread prominence somewhere around 2012. When the us..

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Festive Season is here and we are Ready !!!

Greetings and wishes look more glorious when mixed with success. In this pre-festive occasion, we..

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Pop-up Ads: The Pros and Cons

Any website irrespective of the subject matter, irrespective of the content, irrespective of any..

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Exploring the Affiliate Marketing Possibilities

In order to reach out and penetrate the affiliates, Advertising networks and brands, IAMA..

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Xapads Exclusive Publisher Base

Xapads has exclusive tied up with a host of reputed publishers like All About Women,&nbs..

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Native Ads for Mobiles : Beneficial or Not?

The mobile users have long been frustrated and put-off by incessant banner advertisements..

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RTB (Real Time Bidding) Explained: Pros and How RTB is changing digital advertising?

RTB or Real Time Bidding, is essentially a programmed (automated) technique by w..

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How Publishers are dealing with this Ad Blocker threat?

Ad Blocking is causing considerable ripples in the world of marketing, and in ma..

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Xapads- The new Era of Digital Advertising

Xapads- A start up Xapads made its presence felt in 2008 as a distingui..

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Xapads at Dmexco 2015 – Come Join Us!

Xapads is all set to take part in Dmexco 2015. Dmexco is a marketing event and c..

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