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Targeting Sentiments, Love & ROAS this Valentine’s Week

Digital Marketing offers endless possibilities in Valentine’s Week for brands to grow and t..

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The Rise of CTV Advertising: A Transformative Trend in Digital Marketing

The rise of CTV in India is set to usher in a remarkable year of cutting-edge generative AI solut..

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Xapads Media expands business in China, Appoints Huang Xu as Country Head

~The global ad-tech platform is entering the region with its comprehensive digital marketing solu..

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Xapads collaborates with Disney+ Hotstar

~This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar..

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Brand Safety & Trust: How Brand Outcomes Ensure Advertisers’ Peace of Mind

The digital advertising landscape is ever-evolving and it’s safe to say that messages reach..

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How CTV is Solving Marketers’ Advertising Challenges?

Today’s digital world is a vast pool of innovation wherein, tec..

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Kickstart Festive Season: Leveraging the Power of Branding

Every year Independence Day kickstarts the Indian festival season..

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Evolving E-Commerce Technologies: Boosting Netizens Purchasing Decisions

The quote by Tobias Lutke ”eCommerce is not an industry; eCommerce is a tactic”, well..

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Building a Collaborative Culture of Growth as One Team

A positive vibe & good tribe make a workplace happy! People call Xapads their second home and..

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Granular Targeting During IPL: Powerful Brand Positioning to Maximize Reach

IPL, a match or an emotion? Well, I would say a match with emotions where a cricket ball grips th..

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