How CTV is Solving Marketers’ Advertising Challenges?
Today’s digital world is a vast pool of innovation wherein, tec..
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Evolving E-Commerce Technologies: Boosting Netizens Purchasing Decisions
The quote by Tobias Lutke ”eCommerce is not an industry; eCommerce is a tactic”, well..
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How Rich Media is Helping Brands to Set Their Pace
In the age of GenZ and Millenials where advertising has become a common ground for brand promotio..
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OEMs will play a pivotal role in Performance Marketing!
When it comes to the ever-evolving digital advertising landscape, OEM being a new-age tech couple..
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Rich Media Ads – An Adaptative Advertising Tool for Elated Experience
No campaign can perform better than a tremendous story-building strategy in place since it not on..
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Google Chrome Announced Delay in 3P Cookies Deprecation Until 2024
The deprecation of 3P cookies has been a hot topic to maintain users’ privacy and hence, for th..
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Google’s Privacy Sandbox is Maturing – Project Fledge
In the advertising landscape, 3P (third-party cookies) had been the most imperative way of showca..
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Guide to create a winning strategy for Campaigns during Ramadan 2022
With Ramadan being just a few days away, advertisers around the world are planning to make a big..
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User Acquisition or Quality User Acquisition – Unlock the Difference
Today we live in a mobile-first world wherein, the most common mistake campaign managers make is..
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Digging Deep in OEM Advertising and Placements!
OEM has opened a world of alternative and successful advertising which creates a strong recall va..
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Prediction of Indonesia’s Digital Landscape That Will Become a Trend in 2022
Prediction of Indonesia Digital Landscape in 2022 Indonesia is emerging as one of the wo..
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Edo Fernando shares his future plans for Xapads
To establish stronger footholds in the fastest growing ad-tech market, Indonesia, Xapads has expa..
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Art of Wake-Up Campaigns: In-App User Retention
Mobile marketers often strive hard to acquire new users towards their apps however, there always..
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Decode The Great Indian Festive Season With Xapads
The Indian festive season usually means big spending by the shoppers and as a brand, these are th..
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Great Place to Work® Recognizes Xapads Media as One of India’s Best Workplaces
Xapads Media has been recognized as one of the..
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Make The Most Out Of Your Campaign During This Festive Season!
The good times are here with the festive season and as it commences, we wish your brand spreads w..
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A successful run at the virtual IAS for Xapads
The Internet and Mobile Association of India (IAMAI) organised the seventh edition of the..
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The Lure & Lucrative Appeal of Interactive Ads
Experimentation is synonymous with advertising and every advertisement always aims at appealing t..
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What Does the Future of Advertising Look like?
Advertising has been evolving and it will grow further, as personalised advertising becomes the n..
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The New Global Advertising Practice by Google & its impact
A few weeks back, the global giant Google announced a few notable changes in its global advertisi..
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Celebrating the 16th Anniversary of Xapads!
Xapads’ 16th Anniversary Celebration Xapads celebrated its 16th Anniversary virtually a..
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Happy 16 Years to Xapads: Thanks for Being There!
They say for an ocean every drop counts and the same is true for success. Every step, small or bi..
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Understanding the surge of Online Gaming & Its Impact on Ad Industry
“Many a small thing has been made large by the right kind of advertising.”-Mark Twa..
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Mr. Aman Nagpal joins Xapads Media as VP Product
Xapads Family is excited to welcome Mr. Aman Nagpal as VP Product. He will be supervising..
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What iOS 14 Update & Policies Mean for Advertisers?
The ad ecosystem is very dynamic and often goes through a paradigm shift. Whether it’s the..
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World Health Day- Ways we are ensuring Xapads stays Corona free
It is World Health Day today and it is hard not to think about the impact of COVID-19 on our ..
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The Pursuit of Happiness! How we at Xapads ensure employee happiness!
It is often said that a company’s true success is determined by its employees’ satisfaction...
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COVID-19 and Mobile Phones
The novel coronavirus is continuously affecting almost every industry. Social and economic pressu..
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The Modern Marketing
The marketing field has changed vividly in recent years. Every aspect of an organization is affec..
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How Branding and Performance Go Hand-in-Hand in Digital Advertising
While brand strategies may differ, one thing that every marketer would agree on is that the growt..
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Need for Branding | The Pandemic Effect
It goes without saying that brand and retail owners are facing a tough time and are looking for w..
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Video Marketing Trends 2020
Video marketing has been recognised as the next big thing in the field of advertising and there i..
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Branding vs. Performance in online advertising
Online advertising has seen many trends delivering promising results in the past few years and ha..
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The Future of Advertising
Today, future of advertising is determined and not determined as well. We all know that technolog..
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Video Advertising Glossary
Video Ad industry is growing very rapidly. This growth brings new..
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Decoding Mobile User Acquisition in Performance Marketing
Mobiles have become the biggest need of our time. Performance marketing is a model under which yo..
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Advantages of AI in Digital Marketing
Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy betwe..
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Trends & Challenges Altering Affiliate Marketing
Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to..
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Why OTT is the future of advertising
The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people..
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Frauds in Video Advertising
As Digital Advertisement market is growing the frauds are also rising steeply. According to eMark..
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Xapads ties up with revolutionary Video Ad Management Network, SpringServe
The Video Advertisement is being quoted as the biggest revolution in the world of advertising.&nb..
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