Category: Open RTB

The New Global Advertising Practice by Google & its impact

A few weeks back, the global giant Google announced a few notable changes in its global advertisi..

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Celebrating the 16th Anniversary of Xapads!

Xapads’ 16th Anniversary Celebration Xapads celebrated its 16th Anniversary virtually a..

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Happy 16 Years to Xapads: Thanks for Being There!

They say for an ocean every drop counts and the same is true for success. Every step, small or bi..

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Understanding the surge of Online Gaming & Its Impact on Ad Industry

“Many a small thing has been made large by the right kind of advertising.”-Mark Twa..

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World Health Day- Ways we are ensuring Xapads stays Corona free

It is World Health Day today and it is hard not to think about the impact of COVID-19 on our ..

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ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving tran..

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Meet Team Xapads at Adexchanger Programmatic I/O, San Francisco

Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conf..

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Xerxes is the Innovation You Were Waiting For

Xapads CEO,  Mr. Nitin Gupta explains why Xerxes is an answer to all your digital advertisi..

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Meet Team Xapads at Adtech 2018

Adtech is a premier event where marketing, technology and media communities strategize. Here, glo..

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Xapads Partners with Pixalate

Advertising online has many boons but the risk of fraudulent digital advertisements is real too!..

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CEO Says: Xapads is all set for Dmexco 2017

The Dmexco is world’s most influential conference for the digital industry that stands for inno..

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CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’..

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What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it ou..

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Xapads Journey from Display Advertising to RTB

Building great things need great people and immense motivation; fortunate are those who are bless..

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Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and med..

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How real-time bidding is changing the way ad inventory is bought and sold

Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..

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Pay per Click meets Real Time Bidding

There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..

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How to Improve Real-Time Bidding Ecosystem

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..

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RTB (Real Time Bidding) Explained: Pros and How RTB is changing digital advertising?

RTB or Real Time Bidding, is essentially a programmed (automated) technique by w..

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