RTB Archives - blog.xapads.com

The Modern Marketing

The marketing field has changed vividly in recent years. Every aspect of an organization is affec..

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving tran..

Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conf..

Advertising online has many boons but the risk of fraudulent digital advertisements is real too!..

The Dmexco is world’s most influential conference for the digital industry that stands for inno..

In digital advertising, the influence of technology is diversified. Contemporary organisations’..

If ever evidence was needed of the outburst of big digital marketing organizations battling it ou..

Building great things need great people and immense motivation; fortunate are those who are bless..

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and med..

Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..

There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..

RTB or Real Time Bidding, is essentially a programmed (automated) technique by w..

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