Xapads Blog blog

Xapads Partners with Pixalate

We at Xapads feel that an effort to improve advertisement quality for everyone is required in the industry. In the digital advertisement, you cannot aid but be alert of the fraud. Though this big issue is less addressed but we believe the more we discuss the cleaner inventory we get. And, being in this business […]

ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving transparency in programmatic advertising by preventing unauthorized inventory sales. It helps the buyers to quickly identify who is a certified seller. Publishers have to create their own ads.txt files located on the root level of the web portal. Why is it […]

CEO Says: Xapads is all set for Dmexco 2017

The Dmexco is world’s most influential conference for the digital industry that stands for innovation and future oriented developments and trends for the Digi-economy. On September 13 and 14 2017, Dmexco will transform the Cologne city into the global digital marketing hub. Last year more than 50,700 visitors and over 1000 exhibitors attended the event and […]

What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it out in staggering competitive market, it’s the Dmexco. In short span of time, Dmexco has become one of the must attend event for digital advertising giants around the globe. Europe’s biggest digital marketing trade fair will be hitting the shores […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]