TV advertising is changing fast, people are now hooked to streaming services and CTV is gaining popularity over regular TV. This creates new opportunities for businesses to advertise better and reach the right customers.
Xaprio is a new innovative advertising platform that helps companies advertise on streaming TV (called Connected TV or CTV) and other digital channels all in one place. Instead of managing separate campaigns everywhere, Xaprio brings everything together for better results.
The Big Opportunity: Why Streaming TV Advertising Matters
The Numbers Are Huge
The market for digital advertising platforms is growing incredibly fast. The demand side platform (DSP) market size was valued at approximately USD 25.46 billion in 2024 and is expected to reach USD 201.8 billion by 2034. (Source: Business Research Insights)
Digital video advertising is also booming. Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion—two to three times faster than total media overall. (Source: IAB)
Why This Growth Is Happening
- People Watch Differently: Streaming services now make up a huge part of how people watch TV. There were 93 million ad-supported streaming subscriptions in the US by the end of 2023. In spring 2024, that number nearly doubled to 170 million, with 75% of US homes having at least one ad-supported streaming service. (Source: StackAdapt)
- Better Targeting: Unlike regular TV ads that show to everyone, streaming TV lets you show ads to specific groups of people who are more likely to buy your products.
- Measurable Results: You can see exactly how well your ads work, which isn’t possible with traditional TV advertising.
What Makes Xaprio Different
All Your Advertising in One Place
Most companies have to use different tools for different types of ads:
- One tool for streaming TV ads
- Another for in-app and website ads
- Yet another for branding or rich media ads across web and in-app
This creates problems:
- Your message gets mixed up across different platforms
- You waste money showing the same ad to the same person multiple times
- It’s hard to see which ads actually work
Xaprio solves this by putting everything in one platform, so your ads work together instead of against each other.
Smart Technology That Learns
Xaprio uses artificial intelligence (AI) to automatically:
- Find the best audiences for your ads
- Choose the right ad format for each person
- Adjust your campaigns in real-time for better results
- Stop wasting money on ads that don’t work
Better for the Environment and Your Budget
Traditional advertising involves many middlemen who each take a cut of your budget. Xaprio’s “Green Supply Path” removes unnecessary middlemen, which:
- Reduces costs for you
- Lowers environmental impact
- Gives you more transparency about where your ads appear
How Xaprio Works for Different Types of Campaigns
Building Brand Awareness
Goal: Get more people to know about your brand
How Xaprio Helps:
- Shows high-quality video ads on premium streaming services
- Reaches the right people without showing the same ad too many times
- Ensures your ads appear next to safe, appropriate content
- Measures how well people remember your brand
Getting People Interested
Goal: Make people want to learn more about your products
How Xaprio Helps:
- Places ads within articles and content people are already reading
- Creates interactive ads that let people explore your products
- Uses rich media formats that are more engaging than basic banner ads
- Shows ads when people are most likely to be interested
Driving Sales
Goal: Turn interested people into customers
How Xaprio Helps:
- Shows personalized product recommendations based on what people looked at before
- Follows potential customers across different devices and websites
- Automatically adjusts ads to focus on what drives the most sales
- Tracks the complete customer journey from first seeing your ad to making a purchase
What You Can Expect: Real Results
Quick Wins (First 3 Months)
- 25-40% better campaign performance through AI optimization
- Higher completion rates for video ads on streaming TV
- Less wasted spending on ads that don’t work
- Better visibility into how all your campaigns are performing
Bigger Improvements (3-6 Months)
- Better understanding of your complete customer journey
- Higher engagement with interactive ad formats
- Lower cost per customer through improved targeting
- More budget flexibility from increased efficiency
Long-Term Benefits (6+ Months)
- Continuous improvement as AI learns what works best for your business
- Better brand safety with premium ad placements
- Reduced environmental impact while saving money
- Sustainable competitive advantage over businesses using older advertising methods
The Bottom Line
The advertising world is changing fast. People are watching streaming TV instead of regular TV, and they expect ads that are relevant and interesting, not annoying interruptions.
In 2024, global CTV ad spending was expected to surpass 29 billion U.S. dollars, with projections of over 38 billion by 2027, emphasizing the sector’s expeditious growth. (Source: Statista)
Companies that adapt to this change now will have a big advantage over competitors who stick with old-fashioned advertising methods.
Xaprio gives you everything you need to succeed in this new world:
- One platform for all your advertising
- AI that makes your campaigns work better automatically
- Better results for less money
- Environmental and social responsibility
Ready to see the difference? Download the media planner and experience how Xaprio can help your brand reach the right audience.
Related Post
