Programmatic advertising now powers over 90% of every digital display dollar spent globally. This guide cuts through the noise: how the technology actually works, what has shifted dramatically since mid-2025, and why channels like retail media, CTV, and DOOH are now central — not supplemental — to every serious media plan. 1. What Is Programmatic […]

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The fundamentals of Digital Marketing haven’t changed, instead have added one more component of ‘Programmatic Advertising’ into its bucket that is efficiently revolutionizing the marketing mix and reshaping the digital advert landscape. Programmatic isn’t an “odd one out”, in fact, it’s a synonym for media trading and a sophisticated facilitator in making data-driven decisions. Its […]

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For the first time in the second half of 2018, Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display.  The UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile according to Integral Ad Science […]

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Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy between Brand and Website have changed to Programmatic, PMP Deals, Real Time Auctions, and Multi-Level Fraud Checks, all thanks to the exponential rise in the technology. It is the only fully measurable medium of Advertising and because […]

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2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

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The Video Advertisement is being quoted as the biggest revolution in the world of advertising. It can boost both brand awareness and engagement. US Digital Video Advertising is expected to nearly double by 2020. With expectations like these, video seems unstoppable. As more and more advertisers & publishers are opting for Video Ads, issues like low fills […]

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Ad blocking is a definitely not a new fear for marketers. A lot of people are downloading ad-blocking software to every day and closing a pop-up is practically intuitive. Here are few reasons of Ad Blocking: The Rise of Ad Blockers Ad Blocking software are meant to stop serving the Ads which ultimately limits advertisers’ […]

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We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is most likely to shift from traditional to digital; reason being digital is way cheaper to buy than traditional media (TV, Newspaper, Radio etc.). Well digital is not the only reason that is bringing down costing, though. Some […]

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A study suggests that humans have an 8 second attention period as compared from a goldfish, which has 9 second long hold. Content is the king of the upcoming year for online marketing. It is not an unknown fact that more than 5%-10% of the total advertising budget shall be earned by Content Advertising only. […]

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According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertising has been considered as the most efficient of all mediums since it came under the scanner. Not a matter of surprise as Advertising has always had to compete with the challenge of winning a users’ attention at the […]

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