Quick Answer Most programmatic advertising campaigns underperform because of problems around campaign setup, measurement, audience targeting, creative, inventory quality, and optimization, rather than one single flaw in programmatic technology itself. Common issues include broken conversion tracking, audiences that are too broad, optimization toward vanity metrics, weak creative rotation, poor supply-path transparency, and incomplete first-party data.  […]

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Every programmatic campaign relies on two technologies and many advertisers use the terms DSP and ad server interchangeably.Choosing the wrong one doesn’t just create technical issues—it affects reporting accuracy, campaign optimisation, and media efficiency. They solve completely different problems. A DSP buys ad impressions through automated real-time auctions. An ad server delivers and tracks those […]

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Programmatic advertising now powers over 90% of every digital display dollar spent globally. This guide cuts through the noise: how the technology actually works, what has shifted dramatically since mid-2025, and why channels like retail media, CTV, and DOOH are now central — not supplemental — to every serious media plan. 1. What Is Programmatic […]

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The fundamentals of Digital Marketing haven’t changed, instead have added one more component of ‘Programmatic Advertising’ into its bucket that is efficiently revolutionizing the marketing mix and reshaping the digital advert landscape. Programmatic isn’t an “odd one out”, in fact, it’s a synonym for media trading and a sophisticated facilitator in making data-driven decisions. Its […]

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For the first time in the second half of 2018, Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display.  The UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile according to Integral Ad Science […]

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Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy between Brand and Website have changed to Programmatic, PMP Deals, Real Time Auctions, and Multi-Level Fraud Checks, all thanks to the exponential rise in the technology. It is the only fully measurable medium of Advertising and because […]

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2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

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The Video Advertisement is being quoted as the biggest revolution in the world of advertising. It can boost both brand awareness and engagement. US Digital Video Advertising is expected to nearly double by 2020. With expectations like these, video seems unstoppable. As more and more advertisers & publishers are opting for Video Ads, issues like low fills […]

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Ad blocking is a definitely not a new fear for marketers. A lot of people are downloading ad-blocking software to every day and closing a pop-up is practically intuitive. Here are few reasons of Ad Blocking: The Rise of Ad Blockers Ad Blocking software are meant to stop serving the Ads which ultimately limits advertisers’ […]

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We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is most likely to shift from traditional to digital; reason being digital is way cheaper to buy than traditional media (TV, Newspaper, Radio etc.). Well digital is not the only reason that is bringing down costing, though. Some […]

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