Video marketing has been recognised as the next big thing in the field of advertising and there is enough data to prove it. 72 per cent businesses have claimed that video marketing has not only improved their conversion rate but also bring more traction to the respective business. 83 per cent marketing experts believe that video marketing is becoming increasingly important.

Video ads are relevant for both B2B and B2C businesses as these advertisements give the user clear and concise information about any product/service. The execution and strategy of video ads helps decide which approach will help in getting most business. So, let’s have a look at upcoming video marketing trends that will become popular in 2020.

Shoppable videos

Gone are the days when customers had to wonder where can they get products similar to the ones they saw in photos. Products can directly be linked to the social media posts and YouTube videos which makes it easier for customers to shop. The ‘shoppable link is catching on and is becoming an essential addition to campaigns.

These are some of the upcoming video marketing trends that look promising in 2020. Not only business, the famous food delivery platform, Zomato has also tapped into the market of video advertising by introducing a separate tab for videos in their app. This says a lot about how successful video advertisements are.

Video e-learning

To establish yourself as an expert in a domain, making informative and useful videos that a user can refer to, is the best way to grow in a niche. Instead of opting for full-time courses, many people have shifted to subscribing to online courses that offer the same knowledge but are comparatively more convenient.

Searchable Videos

Video related searches will soon be handled by AI in order to identify snippets. This will lead to proper video optimisation and will improve the ranking of these videos. Users will be able to depend on the voice search option for videos they’ve been looking up.

IGTV

When Instagram introduced its new IGTV feature, influencers looked at it as another opportunity to engage with their followers in a better way and it worked in the same way. Many brands benefitted from this feature as earlier Instagram allowed only 30-60 seconds videos. This type of video marketing is not only becoming popular but also gives advertisers to be more creative with the content.

Silent videos

Most of the people do not have time to reach for their headphones and play the video or may not be in a set up where they can play videos on full volume. Silent video solves this problem for advertisers who want to reach more customers by improving the interaction.

Interactive 360- degree video technology

This trend has already taken over the ad campaigns and is becoming increasingly popular. It involves use of AR and VR, which holds the attention of potential buyers/ customers. Advertising of properties and locations can make the best use of 360-degree interactive videos.

User Generated Content

Nothing works better for a product than having a strong base of loyal customers. This helps the brands keep their sales constant, and also encourage others to try what they found useful. User Generated Content is essentially based on this principle hence brands encourage customers and users to share video reviews of their products. They also take the help of influencers as they have a huge following.

Increased options of dimensions

Tablets, phones, foldable laptops etc have given people a wide variety of gadgets to choose from and through advertising, brands want to tap into each category. The preferences of video dimensions are changing and social media apps like snapchat, Instagram helps in running these advertisements smoothly.

Vlogging

With the growing popularity of YouTube Gurus and influencers, vlogging is becoming just as popular. Documenting experiencing and sharing with followers help brands send a personal message and helps them create a bank of content.