Understanding the surge of Online Gaming & Its Impact on Ad Industry
“Many a small thing has been made large by the right kind of advertising.”-Mark Twa..
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Mr. Aman Nagpal joins Xapads Media as VP Product
Xapads Family is excited to welcome Mr. Aman Nagpal as VP Product. He will be supervising..
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What iOS 14 Update & Policies Mean for Advertisers?
The ad ecosystem is very dynamic and often goes through a paradigm shift. Whether it’s the..
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World Health Day- Ways we are ensuring Xapads stays Corona free
It is World Health Day today and it is hard not to think about the impact of COVID-19 on our ..
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The Pursuit of Happiness! How we at Xapads ensure employee happiness!
It is often said that a company’s true success is determined by its employees’ satisfaction...
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COVID-19 and Mobile Phones
The novel coronavirus is continuously affecting almost every industry. Social and economic pressu..
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The Modern Marketing
The marketing field has changed vividly in recent years. Every aspect of an organization is affec..
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How Branding and Performance Go Hand-in-Hand in Digital Advertising
While brand strategies may differ, one thing that every marketer would agree on is that the growt..
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Need for Branding | The Pandemic Effect
It goes without saying that brand and retail owners are facing a tough time and are looking for w..
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Video Marketing Trends 2020
Video marketing has been recognised as the next big thing in the field of advertising and there i..
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Branding vs. Performance in online advertising
Online advertising has seen many trends delivering promising results in the past few years and ha..
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The Future of Advertising
Today, future of advertising is determined and not determined as well. We all know that technolog..
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The ultimate guide to employee engagement
Don’t we all as employees often wonder how our office can be our home? After all, we all spend..
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Programmatic Ad Outperform Direct Buys in UK
For the first time in the second half of 2018, Programmatic advertising viewability rates outp..
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Video Advertising Glossary
Video Ad industry is growing very rapidly. This growth brings new..
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Programmatic Advertising – The Future is Now!
Programmatic Advertising has been a buzz word for the year 2018. All the brands/agenc..
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Best Mobile Ad Formats & Sizes for Better Results
From the past few years, the rise in the mobile industry has been phenomenal and the pressure to..
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Decoding Mobile User Acquisition in Performance Marketing
Mobiles have become the biggest need of our time. Performance marketing is a model under which yo..
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Adtech 2019: Winning the Future
From the past few years, the Digital world has raised their bars exponentially higher than what..
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Guide to Affiliate Marketing on Instagram
Instagram now is not just a social media app but is an important advertising platform that help..
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5 tips to begin Affiliate Marketing
Affiliate marketing is a huge revenue source and helps maximize earnings. But the key to increase..
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Advantages of AI in Digital Marketing
Digital Marketing has evolved a lot over the past decade, what used to be a basic media buy betwe..
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Trends & Challenges Altering Affiliate Marketing
Affiliate Marketing is growing by leaps and bound but it is one of the most challenging market to..
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Why OTT is the future of advertising
The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people..
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Key Advantages to Video Advertising
Online video is one of the fastest-growing channels of advertising, triggering heavy demand from..
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Frauds in Video Advertising
As Digital Advertisement market is growing the frauds are also rising steeply. According to eMark..
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Diwali Celebrations 2018
Diwali is one of the most awaited festival in India, every year we..
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ADS.TXT – Authorized Digital Sellers
Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving tran..
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A Scary Halloween Evening at Xapads!
Everyone needs some time off work to mingle with their colleagues and form a bond. And we feel a..
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Top Video Advertising Trends in 2018
Video advertising is a critical component in the overall digital media strategy as it is im..
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Meet and Greet: Xapads at India Affiliate Summit 2018
India Affiliate summit is the extensive confluence for leaders from the affiliate marketing indus..
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Lets meet at DMEXCO 2018
Growth & expansion is not possible without strategizing. Travelling worldwide & attending..
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Programmatic Advertising : How it Works
2016 is the year of fearlessness and creativity in marketing, it’s not about just promotin..
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Meet Team Xapads at Affiliate Summit East 2018
The main objective of a digital marketing organization is to find the right target audience that..
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Xapads Turns 13: Employees Speak
Employees are an organization’s biggest asset. They reflect your organization and often their h..
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Meet team Xapads at the Israel Mobile Summit 2018
Xapads is omnipresent at all important events of the industry. This time Team Xapads is heading t..
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Xapads ties up with revolutionary Video Ad Management Network, SpringServe
The Video Advertisement is being quoted as the biggest revolution in the world of advertising.&nb..
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GDPR and its impact on advertising!
The General Data Protection Regulation (GDPR) is set to be imposed from ..
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The emergence of Video Advertisement in India with Xapads Media.
In few years everything has become digitalized and the value of video advertising has risen among..
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Meet Team Xapads at Adexchanger Programmatic I/O, San Francisco
Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conf..
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Xerxes is the Innovation You Were Waiting For
Xapads CEO, Mr. Nitin Gupta explains why Xerxes is an answer to all your digital advertisi..
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Online Advertising Glossary
Advertising is the most exciting businesses present in the planet. Here we use various communicat..
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Meet Team Xapads at Adtech 2018
Adtech is a premier event where marketing, technology and media communities strategize. Here, glo..
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Xapads Partners with Pixalate
Advertising online has many boons but the risk of fraudulent digital advertisements is real too!..
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Key Trends in Recruitment: 2018
Human Resource plays a very vital role in developing a company with their style of operations. Ev..
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Essentials of a Good Work Culture
Company culture is the personality of a company as it defines the environment in which employees..
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Helping Employees Perfect the Work-Life Balance
Haven’t we all often heard the saying ‘all work no play, makes Jack a dull boy’. In the cur..
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CEO Says: Xapads is all set for Dmexco 2017
The Dmexco is world’s most influential conference for the digital industry that stands for inno..
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Xapads New Address – Times Square NY USA
It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short t..
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Affiliate Summit East 2017
Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands o..
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Interview with Board of directors: Past-Present-Future of Xapads
2017 is a special year for Xapads Media; it’s our 12th anniversary. No better place than Go..
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Celebrating 12 years of Success and Envisioning the future – Employee Sayings
Going from start-up to scale-up calls for celebration and party, we have come thus far. Our “re..
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CEO Speaks – How technology has been changing the advertising landscape
In digital advertising, the influence of technology is diversified. Contemporary organisations’..
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Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event
Biggest Meeting of Digital Community in..
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Meet Xapads at Mobile World Congress 2017, Barcelona
Xapads Media have a habit to be the part of almost every imp..
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What to Expect from Dmexco 2016
If ever evidence was needed of the outburst of big digital marketing organizations battling it ou..
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Xapads Journey from Display Advertising to RTB
Building great things need great people and immense motivation; fortunate are those who are bless..
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Xapads at Dmecxo 2016
Once again Xapads will be exhibiting in the biggest event in the global digital marketing and med..
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Israel Mobile Summit 2016 – Revolutionising mobile ecosystem
Xapads Media have marked its presence at almost every important event of th..
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11 Years of Ad Serving and Technology- Employee Sayings
What makes an organization a runway success? Is it Innovation, strategies or environment, yes&nbs..
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How to Block Ad Blockers?
Saying that use of Ad Block is increasing, users want free web content but do not want Ads, diggi..
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Women at Xapads: Breaking Stereotypes
PM Narendra Modi has recently said in one of his speeches that “Who are we to empower women, th..
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Ad:tech India 2016 – Explore New Digital Opportunities
Ad:tech is an interactive platform for veterans in media, technology and advertising field from t..
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How real-time bidding is changing the way ad inventory is bought and sold
Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..
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Effect of Ad-Blocking on Online Ad Industry and How to Treat the Same
Ad blocking is a definitely not a new fear for marketers. A lot of people are downloading ad-bloc..
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Starting new year with new goals at new workplace
We believe in miracles . . . we trust our instincts . . . we always step forward . . . We are..
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Tips for Successful Mobile Advertising In 2016
As 2015 is about to close its books, it’s high time to reflect on what we had considered and wh..
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Advertising Budget to Watch in 2016
We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is..
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B2B Video Marketing: Tips for Better Results
Life as a digital marketer is way faster and less organized than before. They have to manage numb..
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Future of Content Marketing in Digital Advertising
A study suggests that humans have an 8 second attention period as compared from a goldfish, which..
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Pay per Click meets Real Time Bidding
There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..
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Viewability of Digital Ads: The fastest growing bad child of digital world
According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertisin..
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How to Improve Real-Time Bidding Ecosystem
2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..
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The growing menace of Ad Injection
The online advertisement industry it seems can never breathe a sigh of relief. I..
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Accelerated Mobile Pages: The New Hot Cake
The slow and almost infuriatingly abysmal time taken by mobile pages to load has today become the..
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Business Standard recognizes the importance of AllaboutWomen.in as a women-centric beauty Blog
Renowned news website Business-Standard.com on its publication of 23rd of Novem..
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Ad-tech Conference – A cohesive platform to learn and teach
Ad-Tech is primarily an amalgamation of the different facets of marketing, techn..
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The Downward Slide of Contextual Ads
Contextual advertising is advertising on any website that is targeted to a speci..
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Native ads following the route of Pop-up Ads?
Native advertisement as a concept gained widespread prominence somewhere around 2012. When the us..
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Festive Season is here and we are Ready !!!
Greetings and wishes look more glorious when mixed with success. In this pre-festive occasion, we..
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Careers at Xapads
There is this belief that in order to be successful one needs to be at the right place at the rig..
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Life at Xapads
It is that indomitable spirit that defines an endless drive for excellence that molds us, an evol..
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Pop-up Ads: The Pros and Cons
Any website irrespective of the subject matter, irrespective of the content, irrespective of any..
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Exploring the Affiliate Marketing Possibilities
In order to reach out and penetrate the affiliates, Advertising networks and brands, IAMA..
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Xapads Exclusive Publisher Base
Xapads has exclusive tied up with a host of reputed publishers like All About Women,&nbs..
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Native Ads for Mobiles : Beneficial or Not?
The mobile users have long been frustrated and put-off by incessant banner advertisements..
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