Quick Answer App installs and retention measure different stages of a programmatic app campaign. Installs show how efficiently a campaign acquires users, while retention shows whether those users continue using the app afterward. Installs measure acquisition efficiency, while retention shows whether those acquired users continue to engage with the app. CPI helps advertisers understand the […]

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The biggest opportunity in Indonesia’s Mega Sale calendar may not be the biggest sale day. For advertisers, 10.10 sits between the early signals of 9.9 and the scale of 11.11, creating a valuable window to understand what is working and adjust the media strategy before competition intensifies. With mobile accounting for 69.4% of Indonesia’s e-commerce […]

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Quick Answer A pause ad is a CTV ad that appears when a viewer manually pauses streaming content. Depending on the platform, it can appear as a companion unit, overlay, or full-screen creative while playback is paused. 40 and 65 percent. It typically shows up on connected TV apps and smart TV platforms, using the […]

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Capturing attention is only half the battle. The real challenge for advertisers is turning that attention into measurable action. As brands increasingly look beyond awareness and consideration, Connected TV is emerging as a performance channel through interactive formats like pause ads. By combining QR-enabled experiences with an uninterrupted viewing moment, pause ads make it easier […]

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Quick Answer Moment-based targeting can improve relevance and engagement when the real-time signal closely aligns with the campaign objective. It uses signals such as content context, time of day, or a live event to make an ad more relevant to what is happening at that moment.  Demographic targeting uses audience traits such as age, gender, […]

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Quick Answer CTV pause ads offer several benefits that recent research points to: substantially higher viewer attention than standard CTV spots, extended exposure time because the ad stays visible for as long as the pause lasts, a highly prominent share of the screen with limited competing advertising creative in the same moment, and the ability […]

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Beyond awareness, pause ads play a significant role in shaping consumer purchase decisions. Most consumers don’t buy the first brand they see. They buy the one they remember when they’re finally ready to make a decision. Pause ads help brands own that moment of consideration.     Pause Ads Push Consideration True consideration emerges when consumers […]

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The value of Indonesia’s 9.9 sale extends beyond the sales it generates on the day. For advertisers, it can serve as a learning window ahead of 11.11, revealing how consumers respond to different audiences, contexts, and creative propositions. These signals can help brands refine campaigns before the next commerce peak. This matters in a digital […]

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Quick Answer Winning seasonal pause ad deals comes down to four things done in order: reserving inventory before demand peaks rather than after, choosing a deal type that matches how much certainty a campaign needs, building creative that fits a seasonal moment rather than reusing evergreen assets, and getting measurement fully tested before launch rather […]

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Contextual advertising has always been about understanding the environment around an ad. But the depth of that understanding is changing rapidly. Earlier approaches could identify keywords, topics, or broad content categories. Today, AI can interpret multiple signals within the content itself, from language and imagery to audio, scenes, objects, actions, and sentiment. This evolution is […]

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