Quick Answer Brand safety in mobile advertising means keeping an ad away from any environment that could seriously damage the advertiser’s reputation, things like violent content, hate speech, or illegal activity. It’s a different, narrower idea than brand suitability, which is about whether a placement fits a specific brand’s values even if it isn’t actually […]

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The 11.11 opportunity in Indonesia is becoming less about where the transaction happens and more about what happens before it. Consumers are moving across marketplaces, social platforms, live shopping and content environments as they evaluate what to buy and where to buy it. In 2026, 92% of surveyed consumers routinely watched live shopping, while more […]

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Quick Answer FAST channels are free, ad supported streaming services that deliver scheduled, linear style programming over the internet instead of cable. Advertisers are moving budget toward FAST because viewership keeps rising while connected TV inventory becomes easier to plan, buy, and measure. US FAST users are expected to pass 80 million by 2029, and […]

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Quick Answer App installs and retention measure different stages of a programmatic app campaign. Installs show how efficiently a campaign acquires users, while retention shows whether those users continue using the app afterward. Installs measure acquisition efficiency, while retention shows whether those acquired users continue to engage with the app. CPI helps advertisers understand the […]

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The biggest opportunity in Indonesia’s Mega Sale calendar may not be the biggest sale day. For advertisers, 10.10 sits between the early signals of 9.9 and the scale of 11.11, creating a valuable window to understand what is working and adjust the media strategy before competition intensifies. With mobile accounting for 69.4% of Indonesia’s e-commerce […]

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Quick Answer A pause ad is a CTV ad that appears when a viewer manually pauses streaming content. Depending on the platform, it can appear as a companion unit, overlay, or full-screen creative while playback is paused. 40 and 65 percent. It typically shows up on connected TV apps and smart TV platforms, using the […]

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Capturing attention is only half the battle. The real challenge for advertisers is turning that attention into measurable action. As brands increasingly look beyond awareness and consideration, Connected TV is emerging as a performance channel through interactive formats like pause ads. By combining QR-enabled experiences with an uninterrupted viewing moment, pause ads make it easier […]

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Quick Answer Moment-based targeting can improve relevance and engagement when the real-time signal closely aligns with the campaign objective. It uses signals such as content context, time of day, or a live event to make an ad more relevant to what is happening at that moment.  Demographic targeting uses audience traits such as age, gender, […]

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