“Guess we can put our ‘cookie apocalypse’ survival kits back on the shelf. Thanks, Google!”  Google surprises the world by suddenly abandoning plans for cookie phase-out in Chrome! Instead of outright deprecating third-party cookies, it plans to introduce a new Chrome experience that empowers users to make informed decisions about cookie usage. This move acknowledges […]

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The digital advertising landscape is ever-evolving and it’s safe to say that messages reach the netizens at the speed of light which is why the concept of Brand Safety and Trust is gaining importance as these concerns often lurk behind the scenes. This is the bedrock upon which successful campaigns are planned and executed, ensuring […]

The post Brand Safety & Trust: How Brand Outcomes Ensure Advertisers’ Peace of Mind appeared first on blog.xapads.com.

We are happy to announce that veteran marketing expert and business leader Vishal Singh has joined Xapads as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients. Expressing his excitement on joining Xapads, Vishal said,“I am thrilled […]

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We recently conducted exclusive sessions with top agencies and brands in Jakarta. The initiative aimed at creating awareness regarding Adtech offerings and innovations to face the challenges and encash the ample opportunities the adtech sector has to offer. The week-long initiative witnessed experts from Xapads Media conduct interactive sessions with top players such as Group […]

The post Xapads Media hosts Exclusive sessions with well-known agencies and brands in Indonesia appeared first on blog.xapads.com.

Every Year brings its sets of Opportunities & Challenges and Industry’s focus should be on leveraging Opportunities while addressing challenges on the go. 2023 is going to be another year, so while there have been a lot of technical advancements in the Digital Arena, the World is looking at a Global Slowdown, but considering India’s […]

The post AdTech Trends To Watch For In 2023 appeared first on blog.xapads.com.

The deprecation of 3P cookies has been a hot topic to maintain users’ privacy and hence, for the same, an initiative was taken by Google Privacy Sandbox to formalize its guidelines and was expected to be phased out by 2023. This timeline has been delayed to Q3 2024 because the industry revolutionising process needs to […]

The post Google Chrome Announced Delay in 3P Cookies Deprecation Until 2024 appeared first on blog.xapads.com.

In the advertising landscape, 3P (third-party cookies) had been the most imperative way of showcasing digital ads but with a rollout of Google privacy protocols, the internet browsers no longer support cookies. This decision by Google was announced in 2020 due to which marketers started scrambling and looking for alternative ways to track consumers’ interests […]

The post Google’s Privacy Sandbox is Maturing – Project Fledge appeared first on blog.xapads.com.

The Internet and Mobile Association of India (IAMAI) organised the seventh edition of the India Affiliate Summit (IAS) on 25th August 2021 which was brought to all by Xapads Media. This was the debut of the virtual setup of the IAS which made use of innovation and technology to bring people together. It gave an […]

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A few weeks back, the global giant Google announced a few notable changes in its global advertising businesses. The modification practices were announced for the very first time after the landmark ‘antitrust deal’ with French authorities wherein, Google ensured that it did not abuse its dominance. Does this mark a new era for advertisers and […]

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[vc_row][vc_column][vc_column_text]Google recently announced a new version of Android at its annual Google I/O event. While the conference was virtual, the organisation unveiled much anticipated changes to Android 12 which will launch this fall season. The new OS will have a revamped interface, including better CPU optimisation, battery efficiency and privacy enhancement to make sure users […]

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