Leverage India’s most compressed Commerce Moment
Republic Day changes how India shops.
What’s usually considered becomes instinctive, and mobile is where those instincts play out.
16+ million orders, rapid Tier II–III growth, and 70%+ mobile-led shopping traffic mean intent forms and converts in minutes.
What wins this window:
Mobile-first reach across OEM, and in-app
Session-aware creative that moves discovery → intent → action in one flow
Unified performance execution that prioritises outcomes over impressions
Republic Day doesn’t reward presence but how well brands move in sync with how attention actually unfolds.
