Leverage India’s most Emotional Spending Moment
Valentine’s Day transforms how India expresses.
What’s usually planned becomes spontaneous, and mobile is where emotion converts to action.
$29.1Bn spending by affluent shoppers.
74% surge in last-minute mobile searches.
59% mobile-driven commerce
What wins this window:
Mobile-first reach across OEM and in-app during peak intent windows.
Time-compressed creative that moves discovery → urgency → conversion in one flow.
Unified performance execution that prioritizes signals over segments.