Reports

The Global Black Friday Cyber Monday Ad Playbook

Win the Biggest Shopping Weekend on Earth

With BFCM evolving into a quarter-trillion global season and CTV, mobile, and OEM channels reshaping buyer behavior, brands now face their biggest window to capture attention, drive conversions, and scale outcomes.

Here’s How:

+12% e-commerce surge – holiday shoppers accelerate digital buying early and often

71.7% omnichannel demand – users move fluidly across CTV, mobile, and apps.

Unified CTV + programmatic – reduces fraud, cuts waste, boosts performance

99% CTV completion rate – premium attention at peak intent

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