Reports

End-of-Year Commerce Playbook: Contextual Tactics for 12.12

Unlock the Final Commerce Surge of the Year

With 12.12 now a major end-of-year retail moment across SEA and mobile-first shopping, and contextual video consumption driving intent, brands have one last window to scale before the year closes.

Here’s How:

$330B SEA e-commerce scale – massive year-end spending potential fueled by mobile shopping
90% mobile transactions – shoppers browse, compare, and buy on the go
5x rise in web traffic – deal-heavy research spikes across categories
Contextual intelligence = performance, creating 32% higher ad recall
Real-time AI scene analysis – captures mood, trends, and high-intent moments for precise delivery

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