Reports

Ad Mahotsav: India’s Festive Ad Tech Playbook

Unlock the Gateway to Festive Success 2025

With festive spending surging across India and digital ad budgets rising by 25%, the season is the ultimate battleground for brands to capture attention and drive outcomes.

Here’s How:

25% higher digital ad spend – festive campaigns dominate advertiser budgets
72% urban families boost spending – peak purchase intent across categories
12% shift to quick commerce – instant gratification reshaping festive sales
CTV expansion – premium screens amplify festive storytelling
Rich media + personalization – creative formats that cut through clutter
Brand-safe targeting – win trust while driving measurable outcomes

Download Report






    Latest Reports

    Xapads
    September 8, 2025
    Chapter 4 – The OEM Advantage in Connected TV Advertising
    Xapads
    August 4, 2025
    Independence Day OEM & In-App Advertising Playbook, India
    Xapads
    May 20, 2025
    Chapter 3 – Advanced Targeting via OEM Platforms
    Xapads
    Xapads empowers brands and marketers worldwide to connect with their audiences through advanced targeting, data intelligence, and seamless user engagement. Join us as we shape the future of digital advertising.
    Products
    • Xerxes Xerxes
    • Xaprio Xaprio
    • Pulse Pulse
    • Unwire Unwire
    • Helix Helix
    Services
    • Programmatic
    • Branding
    • Storytelling
    • Performance
    Company
    • About Us
    • Life at Xapads
    • Creative Hub
    • Careers
    Resources
    • Case Studies
    • Blogs & Insights
    • Events
    • News
    • Reports
    • Glossary
    • Gallery
    • Awards
    Associate Members of
    iamal MMA GPTW iab
    iab

    © 2025 Xapads. All rights reserved.

    • Privacy Policy
    • GDPR Agreement
    • GDPR Policy
    • Grievance
    • Data Protection
    • Grievance
    • Data Protection