As Xapads has recently made a foray into the Indonesian market, we asked our COO Ramneek Chadha and Edo Fernando, Country Head – Indonesia about the growth of the digital market in the region in the upcoming year. As we enter 2022, we look towards the Indonesian market with hope, optimism, and great potential for the growth of Ad-tech. Here is discussing the key growth possibilities, future trends in Indonesia, and what they have to say about it:

Tell us more about the digital ad market in Indonesia?

As our COO says, “With an ever-increasing number of mobile and social media users in Indonesia, the ad-tech sector in the region is already witnessing a ripple effect across industries which is why Indonesia is one of the world’s fastest-growing digital markets. We feel that synergies match and our offerings will be in-line with the needs of brands in the Indonesian digital wave.”

Where does the market rank globally and what kind of value does it bring to the overall Indonesian economy?

As per Ramneek, “Amid covid, the digital ecosystem has seen unprecedented growth and every brand is now exploring the digital audience to increase scope and brand awareness. It will be safe to say that if today you don’t have a digital shop, you don’t exist. Now AdTech plays a part in almost all facets of advertising and as its global market is expected to grow at a rate of 15.3% it clearly is a great sign. Studies suggest that emerging economies could reap major gains out of Digital economic growth. Talking about Indonesia which is home to 268 million people and has the world’s fourth-largest number of Internet users of around 185 million, this is a huge potential for local business, homegrown unicorns, and global brands. Predictions also suggest that Indonesia’s digital economy is expected to grow to a size of about USD133 million by 2026 realizing its full potential has become a priority for both the government and businesses, especially as the pandemic continues to drive digitalization across all sectors.”

Adding to this, Edo said, “Digital ad growth is accelerating significantly as Indonesia has many unicorns, local startups, and foreign enterprises which have the potential to bring a paradigm shift in the market. The key and the biggest challenge is to create brand reliability, however effective results, and developed AI/ML advertising intelligence for efficient media strategizing can help us stand apart from the competitors. Our main aim is to offer stellar services that establish, maintain, and meet the objective & KPI goals of our clients by keeping abreast of the latest trends and an in-depth understanding of the attributes, appographic, and demographics of the target audiences.”

What are Xapads’ plans in the Indonesian market for 2022? Do you have key business targets for 2022 here in Indonesia?

“We have started with hiring Edo Fernando(Country Head) and Arfanto Rahmadhani(AGM Sales) who collectively bring decades of experience in the core of the Indonesian market. They have seen evolution closely and understand the core of challenges and expectations. We would like to club their experience and our Adtech to bring the solution that can serve the needs in the best possible way. Further, we will utilize smarter audience targeting techniques, global know-how, RTB compliance, AI/ML technology, and programmatic ad exchange to offer the finest results for both advertisers and agencies in the regional market. This intends to provide them with better reach, successful ROAS, and increased performance and mark our way as one of the top advertising solutions providers,” Ramneek discussed the plans.

Further adding to this Edo said, “The upcoming year is going to be a game-changer as we establish a stronger foothold of Xapads in Indonesia and aim to be among the top 5 reliable ad tech organizations here. Our projected growth is going to be around $12M in 2022 as we have strategic partnerships with top brands and agencies along with local publishers & OEM platforms.”

What are some of the main factors that make a digital ad tech platform successful?

“We believe that understanding the need of Market, Brands & Advertisers and revolutionizing in accordance with it is always the key for any tech platform. Coming as an Adtech platform we would like to work very closely with demand and supply to bring in value and solutions to the overall ecosystem. Backed by our Machine Learning Algorithms, Transparency, Precise Audience Targeting, Campaign Reporting and Optimization, and real-time analytics, we wish to be one of the successful ad tech platforms,” said Ramneek Chadha.

How do you plan to further refine your services to better address unique challenges posed by the Indonesian market?

To this, Mr. Ramneek explained: We have started with hiring Edo Fernando (Country Head) and Arfanto Rahmadhani (AGM Sales) who collectively bring decades of experience in the core of the Indonesian market. They have seen evolution closely and understand the core of challenges and expectations. We would like to club their experience and our Adtech to bring the solution that can serve the needs in the best possible way. Further, we will utilize smarter audience targeting techniques, global know-how, RTB compliance, AI/ML technology, and programmatic ad exchange to offer the finest results for both advertisers and agencies in the regional market. This intends to provide them with better reach, successful ROAS, and increased performance and mark our way as one of the top advertising solutions providers.

The year 2022 holds a lot of offerings and big things for Indonesia, the Digital Market, Ad-tech, and Xapads. There are many reasons to look at the Year 2022 with the hope of being one of the most important in the making of history. We are committed to being an important part of Indonesia’s Digital growth and together we see achieving big things in time to come.