Programmatic Advertising : How it Works
2016 is the year of fearlessness and creativity in marketing, it’s not about just promotin..
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Meet Team Xapads at Affiliate Summit East 2018
The main objective of a digital marketing organization is to find the right target audience that..
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Online Advertising Glossary
Advertising is the most exciting businesses present in the planet. Here we use various communicat..
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Meet Team Xapads at Adtech 2018
Adtech is a premier event where marketing, technology and media communities strategize. Here, glo..
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Xapads New Address – Times Square NY USA
It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short t..
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Affiliate Summit East 2017
Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands o..
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CEO Speaks – How technology has been changing the advertising landscape
In digital advertising, the influence of technology is diversified. Contemporary organisations’..
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Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event
Biggest Meeting of Digital Community in..
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Ad:tech India 2016 – Explore New Digital Opportunities
Ad:tech is an interactive platform for veterans in media, technology and advertising field from t..
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How real-time bidding is changing the way ad inventory is bought and sold
Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..
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Tips for Successful Mobile Advertising In 2016
As 2015 is about to close its books, it’s high time to reflect on what we had considered and wh..
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Advertising Budget to Watch in 2016
We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is..
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Future of Content Marketing in Digital Advertising
A study suggests that humans have an 8 second attention period as compared from a goldfish, which..
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Pay per Click meets Real Time Bidding
There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..
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Viewability of Digital Ads: The fastest growing bad child of digital world
According to reports as far as 56.1% of Ads are remain unseen by the audience. Digital Advertisin..
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How to Improve Real-Time Bidding Ecosystem
2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..
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The growing menace of Ad Injection
The online advertisement industry it seems can never breathe a sigh of relief. I..
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Accelerated Mobile Pages: The New Hot Cake
The slow and almost infuriatingly abysmal time taken by mobile pages to load has today become the..
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Business Standard recognizes the importance of AllaboutWomen.in as a women-centric beauty Blog
Renowned news website Business-Standard.com on its publication of 23rd of Novem..
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Ad-tech Conference – A cohesive platform to learn and teach
Ad-Tech is primarily an amalgamation of the different facets of marketing, techn..
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The Downward Slide of Contextual Ads
Contextual advertising is advertising on any website that is targeted to a speci..
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Native ads following the route of Pop-up Ads?
Native advertisement as a concept gained widespread prominence somewhere around 2012. When the us..
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Festive Season is here and we are Ready !!!
Greetings and wishes look more glorious when mixed with success. In this pre-festive occasion, we..
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RTB (Real Time Bidding) Explained: Pros and How RTB is changing digital advertising?
RTB or Real Time Bidding, is essentially a programmed (automated) technique by w..
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How Publishers are dealing with this Ad Blocker threat?
Ad Blocking is causing considerable ripples in the world of marketing, and in ma..
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Xapads- The new Era of Digital Advertising
Xapads- A start up Xapads made its presence felt in 2008 as a distingui..
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Xapads at Dmexco 2015 – Come Join Us!
Xapads is all set to take part in Dmexco 2015. Dmexco is a marketing event and c..
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