Every Year brings its sets of Opportunities & Challenges and Industry’s focus should be on leveraging Opportunities while addressing challenges on the go. 2023 is going to be another year, so while there have been a lot of technical advancements in the Digital Arena, the World is looking at a Global Slowdown, but considering India’s Domestic Demand is growing at an unparalleled speed, it’s going to be an exciting year.

Here are some of the trends to look forward to in 2023:

• 5G Rollout & CTV / OTT – All  the Telecom providers have started rolling out 5G in Metros, it’s scheduled to be available in India throughout the next few months. With Internet Speed of 10x as compared to 4G connections, there will be a huge increase in the content consumption, specifically in OTT / CTV Space, which will push more Ad Spends in this segment.
• Web 3.0 will become a Reality – While there have been some Metaverse Platforms available, but with Meta’s MultiBillion Dollar investment on Metaverse, we will see a number of Metaverses being launched over this year.
  With the immersive experience Metaverse offers, Digital Ad Spends will sky rocket in this segment.
• Shift to Lower Funnel – So majority of the Brands / Marketers prefer Exposure / Brand Campaigns to reach their TG, with Performance Campaigns as backup to get the conversions. But the Geo-Political issues and Economic Slowdown will push the Brands to experiment with Performance Campaigns, as preferred communication medium, as to cover both the reach and ROI.

Written By: Nitin Gupta, Founder and CEO