Why Is This the Go-To Playbook for Advertisers This I-Day?
With 2–3X surge in online traffic and 25% of shoppers being first-time buyers, brands have a golden chance to connect via OEM and in-app channels.
Here’s how to unlock growth:
94% Android market share in India = unmatched OEM scale
69% spike in mobile orders during I-Day week
Top ad formats: Splash screens, push notifications, folder ads
Key categories: FMCG, fashion, electronics, travel
