How the Power of OEM on CTV Gives Advertisers a Competitive Edge?
With 80M+ connected TV households projected in India by 2025 and global CTV ad spend crossing $30B, OEM CTV placements are redefining premium screen advertising.
Here’s How:
Prime real estate – Home screen dominance ensures first-impression impact
+22% incremental reach – Proven uplift for FMCG and retail brands (MAGNA/IPG)
40% higher ROAS – OEM campaigns outperform standard mobile ads
Privacy-safe precision – OEM first-party data powers targeting without 3P cookies
High engagement formats – Pause ads, home takeovers, interactive overlays
