Xapads Blog blog

Xapads New Address – Times Square NY USA

It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short to be remembered as Xapads’ purple patch, but it has been enough for us to achieve incredible outcomes, courtesy you all. The milestones we’ve achieved together as a team led us to greater heights that we cherished […]

Affiliate Summit East 2017

Xapads is excited to be back among our core associates at Affiliate Summit East 2017. Thousands of affiliates, digital marketers, dynamic speakers from over 70 countries will join this season at Marriott Marquis in New York for a three-day summit (30th July to 1st August 2017). Started as a small gathering of start-ups, Affiliate Summit […]

CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]

Ad Tech 2017: Xapads Media is the Gold Sponsor for India’s #1 Marketing and Media Technology Event

Biggest Meeting of Digital Community in India With 6,500+ Attendees Across 31 Nations  Bringing the marketing, technology and media communities together, Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the desired audience on different channels is the Gold Sponsor for Ad Tech 2017. As part of a series of global events, […]

Meet the team at Adtech 2017

Adtech is one authoritative event for media marketers where advertising communities assemble to exchanges new ways of thinking, define new strategies, build new partnerships and to strengthen the existing ones in verge to battle in an ever-changing ecosystem. The two-day digital carnival brings to you new impulses, latest tech innovations and industry trends to propel […]

Programmatic Advertising : How it Works

2016 is the year of fearlessness and creativity in marketing, it’s not about just promoting the idea but also guiding the user. Programmatic advertising is gaining immense popularity amongst marketers as 60% of brands’ online video spent is spent programmatically. So it is obvious to have a keen understanding about Programmatic advertising. What is Programmatic Advertising? The reason […]

Ad:tech India 2016 – Explore New Digital Opportunities

Ad:tech is an interactive platform for veterans in media, technology and advertising field from the across the globe, aims to nurture mutual business partnerships, exchange new strategies, ideas and to expand industry boundaries. The digital expo enables industry to explore and analyze the latest initiatives and trends and let them aware of the new innovations […]

Online Advertising Glossary

Advertising is the most exciting businesses present in the planet. Here we use various communication means to endorse or sell something. But it could be bit confusing if we are unaware of the new bunch of jargons. Xapads Media team has compiled an advertising glossary for marketers, publishers, agency executives and all who work near […]

Tips for Successful Mobile Advertising In 2016

As 2015 is about to close its books, it’s high time to reflect on what we had considered and what should be on the next chapter. Here are few tips which summarize the strategies which shall help marketers in making success stories in 2016: Respect the User Cell phones or all other mobile devices are […]

Advertising Budget to Watch in 2016

We should be habitual to use the term ‘Digital Deflation’, as in the year 2016 the budget is most likely to shift from traditional to digital; reason being digital is way cheaper to buy than traditional media (TV, Newspaper, Radio etc.). Well digital is not the only reason that is bringing down costing, though. Some […]