programmatic Archives | blog.xapads.com

Programmatic Ad Outperform Direct Buys in UK

For the first time in the second half of 2018, Programmatic advertising viewability rates outp..

From the past few years, the Digital world has raised their bars exponentially higher than what..

Programmatic Advertising has been a buzz word for the year 2018. All the brands/agenc..

Online video is one of the fastest-growing channels of advertising, triggering heavy demand from..

The Video Advertisement is being quoted as the biggest revolution in the world of advertising.&nb..

Gone are the days when entertainment was only confined to TV channels. Today we live in an era wh..

In few years everything has become digitalized and the value of video advertising has risen among..

Xapads CEO, Mr. Nitin Gupta explains why Xerxes is an answer to all your digital advertisi..

Advertising is the most exciting businesses present in the planet. Here we use various communicat..

It has been pretty remarkable 2017, to say the least. This tenure is neither too long nor short t..

Building great things need great people and immense motivation; fortunate are those who are bless..

Real-time bidding is the automated way in which advertising inventory like mobile or desktop is b..

There’s no doubt that search marketing is becoming more and more complex. With numerous new fea..

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is y..

The online advertisement industry it seems can never breathe a sigh of relief. I..