The widespread availability of mobile internet and the staggering increase in average screen time have now reached an impressive 4 hours and 39 minutes per day. Simultaneously, this year’s mobile ad spending has reached 400 million USD already and projects a five-fold increase by 2030. This surge signifies a golden opportunity for brands to enhance their online visibility and foster continuous engagement with their desired audience.

Thereby, this opportunity asks brands to develop a strategy specifically tailored to their brand communication via smartphones to stand out in the evolving market. An effective solution is to optimize ad campaigns via Xerxes, a mobile marketplace for advertisers and publishers that streamlines your ads on mobile devices in real-time. This single platform for all mobile ad solutions allows potential partners to associate voluntarily at their convenience. 

Mobile marketplaces like Xerxes offer a real-time audience strategy that helps brands keep up with ongoing trends and changes in consumer behaviour. The AI/ML-enabled DSP serves as a reliable tech stack that offers deep insights to enable multiple buying models and creatives to optimize campaign results. With a multitude of data on consumer demographics, geography, psychographics, and more, it helps brands effectively segment their target audiences and deliver ads that resonate the best with them. Additionally, it enables hyper-targeted advertising with geo-fencing allowing brands to reach specific audiences. By establishing a virtual fence around the target audience’s physical location and tailoring messages to match their preferences, brands get to maximize relevancy, impact, and engagement in real-time. For example, when a live lifestyle advertisement encounters a change in trend or consumer behaviour from traditional to Western, brands can easily adapt the brand story to the change in real-time. 

It also assists brands in personalizing ads using metrics like vernacularisation, preferred devices, and models of use to deliver audiences with a unique and intriguing ad experience. Which offers quick solutions to market changes and enhances the customer experience, further strengthening the brand’s consumer base.  

Leading to high conversion rates for brands with real-time A/B testing of ad performance and ultimate transparency for audiences’ peace of mind. It also provides brands with the opportunity to capitalize on premium global inventories over OEM, desktop, mobile, apps, video, and OTT. Integrated directly in real time to,

• 1.6 Billion+ User Reach Globally
• 25k+ Mobile ads.txt verified apps
• 6 significant OEM partners 

Therefore, with mobile becoming the primary access to the internet for 60% of people across the globe, mobile DSP ads have become a prominent source for brands to funnel conversions and boost brand ROIs. Consequently, it is a powerful platform for optimizing ad campaigns and establishing deeper connections with the target audience in the mobile-digital realm.  

Come explore the world of Xerxes at AW Dubai on the 28th and 29th of February, at Xapads Booth No. E36.  

Written By: Alok Pandey – VP Sales & Marketing, Xapads Media