India Festive 2026 Playbook: Win Every Moment of the Festive Journey
India’s festive shopping journey spans discovery, consideration and purchase across multiple screens. Brands can build visibility early and stay relevant through every key moment.,
What wins this festive season:
– ₹1.15 lakh crore+ projected e-commerce GMV in the 30-35 days before Diwali
– 61% of consumers begin festive shopping at least a week before the festival
– 63% plan to include online shopping in their festive journey
– CTV, YouTube, Rich Media, Display and In-App across every stage of the journey
– Audience intelligence + the right format + the right screen at the right moment
Download the Festive 2026 Playbook for the complete strategy across key moments, formats and screens.
