Tap into the Attention Shifts and Commerce Surges Defining Ramadan in MENA
Ramadan is MENA’s longest high-intent commerce window with 30+ days of shifting viewing, search, and shopping behaviour. With +53% spending uplift across key markets and 90%+ of eCommerce driven by mobile, results depend on timing by phase, daypart, and device.
What wins this window:
+30–50% online grocery uplift → Pace by category demand
70% prefer CTV | 4h 35m daily viewing → Own shared-screen primetime
48% post-Iftar | 38% post-Taraweeh | 24% pre-Suhoor → Daypart-weighted bids
+40% discount searches mid-month → Shift to intent
Phased strategy:
Early stock-up → Mid-month deal seeking → Late Ramadan +38% Eid spike
Download the complete playbook to know more!
