Strengthening our global footprint as we bring full-funnel ad-tech solutions to one of the world’s fastest-growing digital markets.
Xapads Media has officially expanded into the Latin American (LATAM) market, another milestone in our journey of building a global ad-tech organisation. This move reflects our continued focus on entering key global regions where our technology, execution strength, and local partnerships can create meaningful impact. As part of this expansion, we welcome Jesús Juárez as Country Head – LATAM, who will lead our regional operations, build strong market relationships, and drive scalable growth across the region.
With 15+ years of digital advertising experience, Jesús brings deep expertise in performance marketing, market strategy, and customer-centric leadership. In his previous role with SHAREit Group, he managed complex performance-marketing campaigns across various verticals, including a high-impact retargeting initiative for Liverpool Mexico that drove significant app-based conversions and revenue lift.
In his new role, Jesús will helm all strategic growth efforts for Xapads Media in LATAM. His remit includes strengthening regional partnerships, scaling ad-tech solutions across Connected TV and mobile ecosystems, and supporting brands in verticals such as e-commerce, finance, travel, technology, lifestyle, and entertainment.
Speaking about the strategic move, Nitin Gupta, CEO of Xapads Media, said: “LATAM is one of the fast-evolving digital markets in the world, where advertisers are rapidly embracing data-led and full-funnel solutions. Our expansion here isn’t just about adding another region-it’s about deepening our global footprint in markets. With Jesús’ regional expertise, we look forward to supporting brands in LATAM across performance and creative solutions in the Connected TV and mobile space”
Adding to this, Ramneek Chadha, COO of Xapads Media, commented: “Our focus will be on executional excellence – building strong regional partnerships, deploying our tech stack with local precision, and ensuring advertisers see measurable value. With Jesús’ deep understanding of market behavior and advertiser expectations, we aim to create a seamless bridge between global technology and local opportunity, helping brands unlock performance and scale.
Sharing his views on the opportunity ahead, , Jesús Juárez, Country Head – LATAM, said: “LATAM has seen significant growth in areas such as Connected TV and mobile app marketing over the last five years, driven by new technologies and evolving user behavior. Xapads aims to empower advertisers with full-funnel solutions from premium CTV inventory to our self-service user-acquisition platform. The region’s appetite for innovation makes it a perfect fit for Xapads’ growth philosophy.”
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