The constant evolution of technology is always intriguing and with the introduction of AI, a new set of opportunities has emerged for advertisers, with video advertising experiencing significant growth.  AI is truly transforming how we connect with our audience as AI-driven tools meticulously assess elements within video creatives, from content to facial expressions, and strategically enhance the impact on user engagement. 

Real-time insights, powered by AI, equip marketers with a profound understanding of user behavior and competitors’ tactics, facilitating the creation of highly targeted and personalized video advertising campaigns. Further allowing advertisers to plan and strategize effectively with AI-assisted predictive future analysis of user behavioral patterns. This proactive approach transcends traditional keyword-based targeting, ensuring that video content reaches users at precisely the opportune moments. 

Moreover, augmented customer experiences provide instant support, assistance, and personalized recommendations. By harnessing the capabilities of AI in device, geographical, demographical, and conditional targeting, advertisers ensure brand safety, scalability, and precise targeting. Assisting advertisers to effectively reach the right audience with the right message, fostering deeper customer engagement and further improving campaign performance, resulting in increased conversions and clicks.

In this dynamic and time-sensitive domain, where every moment counts, the introduction of hyper-personalization in advertising has replaced generic messages, helping reach niches based on derived individual preferences from monitored consumer actions and behaviors in the past.

Likewise with the integration of sentimental and content analysis in video advertising, all while emphasizing contextual relevance, AI introduces a fresh perspective to contextual understanding, moving beyond mere keyword matching. It can now comprehend the context in which a user interacts with content, enabling advertisers to seamlessly align video ads with the user’s ongoing online experience, creating interactions that are more meaningful and less intrusive. Imagine the impact of watching a video ad that speaks directly to your interests or solves the problem you’ve been facing, it’s surely a game-changer.

The future of advertising lies in video advertising with digital video ad spending projected to reach 55.34 billion USD in 2023 (Statista) which clearly allows for efficient targeting of the increasingly captivated consumers of digital video content on their smartphones. As we look ahead, this trend is expected to continue, with digital video ad spending projected to surpass 100 billion USD by 2027. The possibilities for personalized targeting and engaging storytelling in video advertising are limitless, and AI is and will play a crucial role in shaping the future of this dynamic industry.

To conclude it won’t be wrong to say embracing AI and staying committed to its ongoing evolution is the key for advertisers to thrive in the competitive ad-tech universe. As advertisers navigate a landscape abundant with opportunities, ranging from ad optimization and scheduling to media buying, automatic ad creation, and personalization, it promises a plethora of surprises.

Written by: Manoj Yadav, GM International Sales