Digital Marketing offers endless possibilities in Valentine’s Week for brands to grow and tap into an expanded audience base. The week-long celebration until D-day (Valentine’s Day) is the perfect opportunity for brands to launch personalized ads that connect with more people in a meaningful way. As proof of this statement, a recent survey revealed that approximately 42% of respondents value themes in occasional advertising (Statista) much like Chocolate Day, Valentine’s Day, etc. Likewise, advertising is thriving with the growing practice of sentiment targeting, which has introduced a new dimension to audience segmentation by specific emotions.

However, what takes it up a notch is using multiple channels together to create a smooth ad experience for viewers everywhere they interact with your brand. This holistic approach will maximize your brand’s visibility and customer experience, along with sales, not only during Valentine’s Week but also in the long run. Yet, within the sea of channels, certain ones stand out for their remarkable efficacy in a multi-screen strategy, such as CTV and certain mobile-first approaches.

CTV is relatively new to multi-channel strategies but is revolutionizing digital advertising. This year, it is expected to grow to $30.1 billion (Statista), given that it allows brands to reach audiences right in their living room couches. For instance, a couple watching a romantic movie on Valentine’s Eve gets an ad for a Valentine’s getaway. Complying with timing and targeting makes it blend smoothly into the user experience. This kind of seamless ad experience taps into the emotional moment, making a strong connection between the brand and the audience.

An emotional connection might be one of the best ways to build recall and engage the audience hereby, to do this well, brands can offer an immersive ad experience with rich media. Its creative flexibility and cross-platform compatibility make it increasingly rewarding in the competitive digital world and a solution to build a favorable perception of your brand among audiences via positive interactions.

Now, Valentine’s Week is all about celebrating feelings of affection and empathy, and for brands, it’s about using these metrics to draw the audience and generate leads to maximize ROAS. Furthermore, this year’s estimates depict that average per capita spending on Valentine’s Day stands at $186 worldwide (Statistics). For brands to make the most of it, they should focus on targeting via sentiments in context-based advertising to show ads that resonate with them when it matters most. During Valentine’s Week, it’s best to target the sentiment of compassion, especially since many consumers will be couples. So, when they come across your ad, which speaks directly to their desires and aspirations, the consumer will be driven to convert. Further, brands can also consider a programmatic or OEM ad structure to save on ad spending and boost sales.

Using a multi-channel strategy this Valentine’s Week ensures that a customer’s journey with your brand advertisement stays consistent, from grabbing attention to making sales. For example, a CTV ad can get people interested, teaming up with a Rich Media ad can keep them engaged and ads across YouTube or their favorite sites might turn them into customers. Each step adds up to a smooth and complete ad experience.

To conclude it all, it won’t be wrong to say that when you mix data, targeting, and cross-channel integration, you get a strong advertising tool. These elements keep evolving, introducing new solutions like sentiment targeting. By connecting with consumers’ emotions across channels, brands can boost impressions, engagement, and brand ROIs. So, use data and creativity together this Valentine’s Day to create ads that truly connect with consumers.

Written By: Alok Pandey – VP Sales & Marketing, Xapads Media