A successful run at the virtual IAS for Xapads
The Internet and Mobile Association of India (IAMAI) organised the seventh edition of the..
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The New Global Advertising Practice by Google & its impact
A few weeks back, the global giant Google announced a few notable changes in its global advertisi..
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Understanding the surge of Online Gaming & Its Impact on Ad Industry
“Many a small thing has been made large by the right kind of advertising.”-Mark Twa..
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What iOS 14 Update & Policies Mean for Advertisers?
The ad ecosystem is very dynamic and often goes through a paradigm shift. Whether it’s the..
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How Branding and Performance Go Hand-in-Hand in Digital Advertising
While brand strategies may differ, one thing that every marketer would agree on is that the growt..
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Branding vs. Performance in online advertising
Online advertising has seen many trends delivering promising results in the past few years and ha..
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