Xapads Blogblog

Why OTT is the future of advertising

The paradigm shift of consuming content over TV is changing at a rapid pace. More and more people are switching from traditional TV broadcast to the ease of streaming content, with the introduction of OTT. OTT stands for ‘over-the-top’, the term used for the delivery of film and TV content via the internet, without requiring […]

CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]