It goes without saying that brand and retail owners are facing a tough time and are looking for ways to thrive in this competitive market. The pandemic has brought the world to a halt. The extension of lockdown, both globally and locally has not helped either of the cases. With so many options and better online access, brands are working hard to retain their image and even adapt to changing their strategies.

Branding is one way to stay connected with your customer and probable customers. In today’s world, a little branding can majorly help products and services stay relevant. One thing that COVID-19 has changed, is the captivity of the audience since most people are now glued to their gadgets. This can help businesses improve their reach and in the best case, conversion as well.

Evolution of effective branding techniques during Covid-19

Improvised Branding
Improvisation is the need of the hour as none of the customers want to spend even a dime on something, if they don’t find it useful. A gap has been observed between ideation and implementation since many companies are still adjusting to work from home setup. Despite that, this is the best time to make the most of technological advancements which are only going to get better. Innovative ideas and getting equipped with new tools can improve branding strategies by folds.

Brand Resonance
It is important for brands to step into the customer’s shoes and strategize their brand communication accordingly. Brands can work on their relevancy in the existing market to resonate with their audience and work on their contribution for society as CSR.

Brand Memory
These days, even most loyal customers will look for alternatives in the market and that can hamper the sales in long run. Brand memory is dependent on consistent efforts of the business to stay active even during these times by engaging their customers in meaningful conversations and activities.

React Now or Never
Staying optimistic during this time is difficult but it is not the time to back down and wait for things to get better. The only way to not lose the space your brand has created over the years is by staying active in your customer’s eyes. Stay transparent with consumers and work on strengthening the relations with consumer community.

To conclude, pandemic has changed the face of branding, if not forever then for a long time to come. Brands which focused on offline marketing brought their business online and eventually on the relevant online platforms. A surge in demand is expected as soon as things go back to normal. So, brands and businesses should brace for the coming change and work on the flexibility of their branding strategies.