The ICC T20 World Cup 2026 will bring massive excitement, high viewership and a sharp jump in mobile usage with excitement running high. In fact mobile viewership of the T20 World Cup has surged massively, accounting for 60-65% of the complete digital audience and providing the best playground for quick commerce apps to hit the ball out of the field! Fans are endlessly glued to their screens during matches with emotions and excitement on an all time high and this leads to real-time, impulse-driven ordering of snacks, drinks, groceries and match-night essentials.
In fact, during the most recent T20 World Cup final in 2024, there was a 40% percent jump in quick commerce spending, mostly between 8 pm and 11 pm IST. Orders under ₹100 across apps like Blinkit and Instamart also increased by around 35% compared to earlier periods. These spikes show that match time directly influences purchase behaviour.
The Best Way to Catch Audience Attention
Leverage In-depth Audience Segmentation
Advanced audience engine helps segment users by viewing habits, shopping frequency, order value, match-time activity windows and device-level signals. This allows quick commerce brands to target high-intent users during critical overs, retarget cart abandoners in real time and push hyper relevant offers to users most likely to purchase during match peaks
Pre-tournament Ramp-up (1 week before):
Since cricket enthusiasm is all time high during T20 World Cup especially since India has already won last year, brand can capture user attention with push notifications such as “Get ready for match night” or “Stock up for the big game.” Also in-app ads that promote curated collections based on cricket and snacking and build remarketing audiences early.
Creative Promos & Match Time Operations:
Create curated team-themed creatives, match-night messaging and celebration-led offers that mirror the energy of the game. Messages like “India wins, celebrate with ₹100 off on snacks” or “Flash grocery sale for the next two overs” tap directly into live match emotions. When paired with instant checkout and tightly time-bound deals running through peak match hours (7 PM -11 PM), these moments convert excitement into action. Extending this messaging across in-app banners, in-app video and push notifications and reinforcing it through live match environments on OTT and connected TV, helps brands stay visible beyond mobile screens. Creatives that respond to on-field moments, such as a big six or a momentum-shifting wicket, amplify urgency and ensure quick commerce stays top-of-mind when attention and intent are at their highest.
Budget Planning for Key Matches:
Increase promotional spends around peak matches including India games, semi-finals and the final. Audience attention is highest during these moments and conversions tend to rise sharply.
Post-tournament Follow-up:
Re-engage new buyers with personalized offers, loyalty programs and weekly grocery bundles. The goal is to convert match-driven orders into long-term users.
Why Quick Commerce Benefits Even More
Quick commerce aligns perfectly with real-time sporting moments with fans wanting instant delivery of essentials during the match. An impressive 3.7 Lakh orders in a single day during the final proves that T20 cricket directly drives quick purchasing behaviour. For fast moving consumable products, the tournament becomes a high conversion opportunity. When combined with live match context, brands can dynamically activate promotions around key on-field moments such as a boundary or momentum shift, while push notifications synced with match schedules and natural breaks nudge users to order at the exact moments attention is highest.
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