“Cricket World Cup is where fans wear their hearts on their sleeves with their passion visible in every cheer and chant.”

After the recent IPL finale 2024, the fervor of Indian cricket fans is all geared up for the T20 World Cup 2024. The viewership for the T20 IPL 2024 season hit a record-breaking viewership of 44.8 crores in just over the first 22 days (BARC), representing brands with the opportunity to tap into an even larger audience base in the ICC Men’s T20 World Cup. However, to gain an edge over competitors, they should consider implementing a second-screen ad experience to reach and engage with the audience effectively. 

The reason being increased viewer interactions on YouTube for trending memes and shorts during this time. Additionally, to empower it, popular streaming platforms are providing free mobile streaming services for fans to enjoy and stream the Cricket World Cup 2024. 

Master the Second Screen Game Plan for a Clean Sweep! 

The second-screen experience has become an integral aspect of live sports streaming and serves as a significant platform for advertisers and brands to drive conversions. For example, following continuous match streaming, viewers often transition to mobile devices for a break. Also, many viewers engage in virtual interactions with friends and family located far away during matches, increasing their mobile interaction span. 

Hit a Six with Powerful Rich Media Storytelling

The rise of mobile interaction span creates substantial possibilities for brands to achieve optimal outcomes and performance by leveraging effective mobile-first ads like rich media ads with a call to action (CTA) button. The combination of imaginative creativity utilizing AI and human intelligence enables viewers to differentiate your brand from its competitors, leaving a lasting impact on their minds. Further, for the complete utilization of this opportunity, rich media offers real-time customized solutions that resonate with viewers’ changing needs and wants. Cricket season experiences a continuous change of atmosphere making it imperative for brands to evolve advertising in real time to match the changing consumer behavior for effective acquisition. For this, Rich media ads leverage valuable data-driven insights and predictive analysis to outrun future curves. Moreover, these insights are also helpful for brands to precisely reach their target audiences based on their interests, devices, geography, content, time, and more. Altogether leading to the setup of a winning ad campaign plan for advertisers and brands. 

Score big with emotion-packed moment advertising 

Leveraging targeted advertising during key cricket fixtures, such as India-Pakistan and India-Australia, can gain brands maximum user engagement and awareness due to their emotional significance in India. Here, using moment advertising can give the brand the advantage of maximum brand visibility by meeting audiences at peak emotional moments like match turning points or nail-biting phases. Interactions during these periods elevate the probability of gaining user conversion and increasing brand recall. 

Triumph global brand engagement with pitch-perfect ad frequency 

The Men’s T20 World Cup is a significant opportunity for brands to scale and engage with audiences globally. For this, social media works as a great medium to maintain brand message retention with frequent consumer visits to the platform for real-time news and trends. Adding to it, contextually relevant ads can help them effectively catch user attention with a balanced ad frequency and no ad fatigue leading to decreased ad burns and boosted campaign ROIs.

Knock an impactful legacy across channels

While cricket seasons surface prime grounds for advertisers and brands to expand their presence and awareness among an enthusiastic audience, a long-term omnichannel campaign can help enhance viewer experience and connection with them. This is the reason why one encounters the spirit of cricket season before its commencement across various streaming platforms from mobile-first to Youtube Ads. Also, this boosts recall and helps upgrade the reputation of brands in consumers’ minds, gaining trust and leading up to maximum conversions during the tournament. 

So, as the Cricket World Cup 2024 draws near, brands have a unique chance to capitalize on the second-screen experience and connect with a global audience in unprecedented ways. Also, the availability of free mobile streaming services opens up new and more dynamic possibilities in live sports streaming and advertising. Hereby, with the assistance of advanced AI-driven mobile advertising, they can maximize favorable outcomes in their advertising endeavors during sports tournaments. 

Written By: Alok Pandey – VP Sales & Marketing, Xapads Media