India’s cricket calendar brings together two of the year’s biggest events into a single planning window. And since ICC Men’s T20 World Cup 2026 attracted 100 million viewers for its first match, the opportunity is even bigger for IPL 2026.  This is owing to the fact that cricket fans don’t reset their loyalties between tournaments; […]

The post From T20 to IPL: Building Long-Term Advertising Momentum appeared first on blog.xapads.com.

The big fat Indian wedding market is valued at $130 billion, second only to China, and it drives one of the strongest peaks in digital commerce. The middle class plays a huge role, with approximately 1 crore plus weddings annually, budgets averaging ₹10–25 lakhs, and often overspending, particularly in metro cities. The average metro spender […]

The post Unified DSP 101: Why Brands Need CTV + Display + Native Together this Indian Wedding Season appeared first on blog.xapads.com.

TV advertising is changing fast, people are now hooked to streaming services and CTV is gaining popularity over regular TV. This creates new opportunities for businesses to advertise better and reach the right customers. Xaprio is a new innovative advertising platform that helps companies advertise on streaming TV (called Connected TV or CTV) and other […]

The post Xaprio CTV-First Platform: A Simple Guide to Better TV Advertising appeared first on blog.xapads.com.

How Branded Ad Solutions Overcome Festive Advertising Challenges The Indian festive season represents the peak period for consumer spending, often referred to as the “Super Bowl of Shopping” for brands and advertisers. This time of year creates a back-to-back series of occasions which is considered auspicious for purchasing cars, homes, gold, and high-value electronics. for […]

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AI advancements are transforming our digital advertising landscape with ad spending projected to reach an impressive $3.23 billion in 2025. This surge positions Lunar New Year, widely celebrated as Imlek as a golden opportunity for brands to shine in a rapidly changing market. Explore cutting-edge insights on evolving consumer behavior and innovative advertising strategies to […]

The post Unlock Opportunities to Elevate Brand Persona This Lunar New Year 2025 appeared first on blog.xapads.com.

“Cricket World Cup is where fans wear their hearts on their sleeves with their passion visible in every cheer and chant.” After the recent IPL finale 2024, the fervor of Indian cricket fans is all geared up for the T20 World Cup 2024. The viewership for the T20 IPL 2024 season hit a record-breaking viewership […]

The post From the Pitch to the Screen: Crafting Compelling Second Screen Experiences for Cricket T20 World Cup 2024 appeared first on blog.xapads.com.

The widespread availability of mobile internet and the staggering increase in average screen time have now reached an impressive 4 hours and 39 minutes per day. Simultaneously, this year’s mobile ad spending has reached 400 million USD already and projects a five-fold increase by 2030. This surge signifies a golden opportunity for brands to enhance […]

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Every year Independence Day kickstarts the Indian festival season with an array of online sales especially across the upcoming Teej and Raksha Bandhan. This offers an opportunity for marketers to empower their brands as people especially tier II and tier III online proactiveness during festivities becomes a little higher. Netizens in such cities spend over […]

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IPL, a match or an emotion? Well, I would say a match with emotions where a cricket ball grips the viewer’s interest until it hits a six or a great stroke. This year, IPL comes with utmost importance for cricket lovers because it’s being broadcasted in regional languages by OTT partners which grips users’ interests […]

The post Granular Targeting During IPL: Powerful Brand Positioning to Maximize Reach appeared first on blog.xapads.com.

When the holy month of Ramadan has begun, brands have geared up to make the most out of this festive season. Every app marketer desires to cater to their consumers with the best of their needs but during the festivities, the marketing practices get accelerated because of the exclusive deals that enable brands to bridge […]

The post How to Maximize your Brand Reach and ROAS this Ramadan appeared first on blog.xapads.com.