Xapads in Media - blog.xapads.com

How Omnichannel Advertising Leads Festive Shoppers to Your Brand

The 2024 festive shopping season offers brands a prime opportunity to maximize sales with market..

Elevate Tourism Campaigns with CTV Advertising

CTV is transforming tourism marketing by turning viewers into adventurers and brands into memorab..

Revolutionizing digital advertising: Embracing the future through programmatic strategies

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying thr..

Advanced programmatic advertising: Fueling small business growth with scalable solutions

The landscape of programmatic advertising underwent a significant transformation following the de..

Xapads expand operations to the UK and appoints James Eppinger as the Country Head

“Xapads expand operations to the UK and appoints James Eppinger as the Country He..

Xapads UK launch spearheaded by industry veteran

“Xapads expand operations to the UK and appoints James Eppinger as the Country He..

How is programmatic advertising the answer to ad-tech challenges?

Brands can capitalize on data privacy issues and the forthcoming “cookie apocalypse..

Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech

Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion w..

Xiaomi Mi Ads retains Xapads as its global agency for in-app advertising

The International Internet Business Department of Xiaomi announces the extension of its strategic..

Xapads collaborates with Disney+ Hotstar

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s..

Festive Tales: How Connecting Through Stories Accelerate User Personalized Experience & ROI

How celebrations can be a great opportunity for the brand owners and marketers to tap into the po..

Cricket fever meets festive fervour: Unleash the potential of AI ad optimization

Festive season is the time of the year when the Consumers, the Business Owners & the Markete..

How Context and Time Mapping Generate Quality Leads and ROAS

Audiences expect brands to be familiar with their choices and preferences wherein, Context pertai..

Big-Time AI Promises with Real-Time Results for Brands

With the evolutions in technological infrastructure, AI is complementing the digital world, trans..

How is AdTech Bridging the Gap Between Brands and Vernacular Internet Users

Vernacular adverts empowered with the power of AdTech make a difference in brands’ presence sin..

Optimizing A CTV Ad Campaign for a PAN-India Audience

Connected TV offers ample advertising opportunities to marketers to effectively tap into the nich..

Targeting GenZ: Understanding and Engaging the Next Consumer Wave

Gen Z is always in tune with the latest happenings as they are pretty specific about their intere..

CTV advertising: Revolutionising the digital ecosystem

With the evolution of the digital ecosystem, brands have started incorporating CTV ads into..

Target the Right Targets: How to Climb a Ladder of Success Together

Targets play an important role in both the organisation’s growth..

From Screens to Success: Maximizing Mobile Attribution with CTV Marketing!

The transformation of TV into Connected TV plays a crucial role for brands to advertise and reach..

Storytelling – The answer for brands to effectively engage with their audiences

A creative depiction of a story of the brand better connects with the consumers’ interests and..

Vocal for local: Tips for brands on local targeting

Local targeting plays an effective role in bridging the gap between brand owners and local consum..

Utilization of Advanced Technology with Unified Commerce Targeting Effective Advertising and Wider Reach

Unified Commerce helps marketers serve their customers with multiple offerings across various cha..

Is CTV the better way of digital advertising?

In the digital landscape, the rapid advancement of technology has proven to be a driving force fo..

How adtech firms can capitalise on IPL telecast on CTV

IPL being one of the biggest eyeball-catching tournaments, creates great excitement among adverti..

How Appographic targeting plays an important role in maximising brand reach

Appographic targeting focuses on users’ app interests and types of apps due to which, it is bec..

Indonesia’s Digital Advertising Spending Increases to US$2.55 Billion

Xapads Media is rapidly growing its footprint through its programmatic advertising solutions to a..

Engaging and Meaningful Practices at the Workplace for Better Employee Retention

Engaged employees are motivated to do their best and take pride in their work, which can lead to..

How Is AI Changing The Face Of Digital Marketing

Every brand is up ticking itself to have the lion’s share of outcomes and returns behind th..

These are the Four Main Drivers for the Growth of the Digital Advertising Business

Digital Advertising is going to be more popular than conventional or non-digital advertising beca..

Trend 2023: Utilization of Cutting-edge Technology in the Adtech Industry, Without Violating User Privacy

Indonesia is a digital market that is present and growing the fastest since internet penetration..

Improve Internet Business, This Advertising Technology Platform Is Awarded

The advertising technology (adtech) platform Xapads Media was awarded Agency of The Year by Xiaom..

Xapads & Xiaomi present customer success solutions at Game Developers Conference

Xapads presented its latest Customer Success Solutions at Game Developers Conference (GDC) in San..

Xapads Media becomes core agency partner for Mi Ads in India

Xapads Media has become the the core agency partner of Mi Ads for the India market and will offer..

Mi Ads appoints Xapads Media as core agency partner for India

Xapads Media, the leading adtech platform is now the Core Agency Partner of Mi Ads for the India..

Mi Ads appoints Xapads Media as Core Agency Partner for India

Xapads will offer advertisers exclusive access to app inventory of Mi Ads for in-OEM advertising..

Mi Ads appoints Xapads Media as core agency partner for India

Xapads Media, the adtech platform, is now the Core Agency Partner of Mi Ads for the India market..

Retention marketing: reconnecting with customers in Ramadan

The key to long-term success lies in retaining existing customers since a powerful retention stra..

Vishal Singh joins Xapads Media

Xapads Media has announced the appointment of Vishal Singh as country head of India to create new..

Xapads Media appoints Vishal Singh as country head-India

Programmatic Adtech platform Xapads Media has appointed Vishal Singh as the Country Head for the..

This Ramadan reconnect with your customers through retention marketing

Every brand wants to hold onto consumers to win their trust and loyalty to develop a connection w..

Beware of Advertising Fraud with Artificial Intelligence, A Challenge and Opportunity

Artificial Intelligence (AI) technology facilitates marketing efforts and becomes a shield for br..

Technology Helps MSMEs and Startups Succeed in the Crisis

The way the digital ecosystem is evolving, the possibility of advertising fraud remains a constan..

Why rich media should be a part of marketing strategy

Marketers in the digital universe, put in a lot of effort to persuade and acquire users, but how..

How rich media creativity can be a game changer for better brand engagement

Advertising practices have always been a driving factor in the growth of businesses but in the di..

The Important Role of AI Technology in Developing Micro, Small Businesses and Digital Companies

AI is a powerhouse for a digital ecosystem which adds more value to the brands and marketers own..

Effects of metaverse on the eCommerce industry

eCommerce is leveraging the Metaverse platforms to make the most out of..

Will Predictive Analytics disrupt marketing in 2023?

Lets understand how predictive analytics will revolutionise the advertising landscape in the comi..

Trend for 2023: How Adtech Is Changing Consumer Behavior

Consumer’s behavior is ever-evolving as per their social circle, so let’s check out How A..

6 Technological Developments in the Digital Advertising Space Throughout 2022

Things to watch out in the digital advertising space, throughout 2022 in Indonesia...

Secrets of Building Campaign Performance Programmatically & Effectively

Let’s sneak peek at How Programmatic Media Buying is scalable source for campaign performance a..

Year-end Discount Season is in sight, here’s a trick to get people’s attention

Many brand owners are preparing various attractive discount programs to attract consumers’..

Important Role of OEMs such as Xiaomi, Oppo, Apple and Samsung for Online Advertising

Further discussion about in-app & on-device (OEM) advertising technology innovation is incre..

mCommerce Trends to Look Forward in 2023

Well, the digital advertising industry is indeed booming massively and its revolutionizing pace c..

OEM advertising: The new-age solution for smart marketers during sales

Since the sales like Thanksgiving Day, White Friday, Cyber Monday, and Year-End Sales are almost..

Mobile advertising strategies for biggest festive season landscape

India’s most awaited & biggest festive season is here and consumers are shopping online as..

Web 3.0 trends that marketers should watch out for

Many people say that we live in a brave new world, but I believe that humankind has always lived..

What is the Future of Mobile Marketing

We live in an era where mobile isn’t only our pocket companion but a need of an hour too! In to..

Understanding Algorithms in Digital Marketing Strategy

Algorithms are very important in the Digital Ecosystem, especially in the advertising landscape b..

With life being back to normal, will it affect festive digital sales?

Now we are in a post-pandemic world wherein, being socially & physically distant is no long..

A Creative ‘Telling Story’ Marketing Strategy Can Increase Online Shop Sales

The year-end festive season is about to begin and many buyers are eager to dive into the various..

Digital Advertising Is Changing the Startup Industry Ecosystem

Being a new trend in the digital advertising industry , advertising technology or adtech helps co..

How to brainstorm effectively in a hybrid workplace?

Brainstorming is a necessity — and a reality — for many businesses. Each brainstorming sessio..

How Brands Can Use the Power of Creative Storytelling to Boost Sales During Festive Season

The festive season gets shoppers excited to dive into the offerings of online marketplaces in the..

Programmatic advertising will witness boom in cookie-less era

In this interview with Adgully, Rohit Arora, Vice Presiden..

How Can Brands Acquire Lapsed Users During Festive Season

With the festive season around the corner, there will be gifting sprees and a willingness to spen..

Making The Most Of In-App Advertising During Festive Season

The festive season means togetherness and brightness all around and when India’s biggest festiv..

What needs to change to bring more female workforce

On this Independence Day, while addressing the nation, Prime Minister Narendra Modi called for a..

Xiaomi Gandeng Xapads Media Jadi Mitra Agensi Inti untuk Asia Tenggara

Platform adtech terkemuka asal India Xapads Media menjalin kemitraan dengan smartphone terkemuka..

Xiaomi taps Xapads Media as core agency partner in Southeast Asia

Top smartphone brand Xiaomi in Asia has partnered with Xapads Media, adtech platform based in Ind..

Xiaomi appoints Xapads Media as Core Agency Partner

Xapads Media, a leading adtech platform in India has entered into a strategic partnership with to..

New age HRs make the corporate world a pioneer in employee care

Why the new age HR’s are the pillar for an organization...

The power of vernacular advertising: Shaping India’s digital ad world

How brands can harness the power of vernacular advertising..

Xapads Media’s Alok Pandey on how OEM is revolutionising brand presence

Today’s new-age tech is evolving and OEM is revolutionizing the brand presence..

Blockchain Technology Has Advantages for Digital Advertising

In-app advertising helps in establishing an affinity between advertisers and audiences...

Digital Ad Market to Boost Growing EdTech Market Following Boom During the Pandemic

Digital marketing is an important strategy for Edtech companies that help increase brand exposure..

The Power of OEMs Can Drive Indonesia’s Fintech To Be Bigger

In the Indonesian market, OEMs encourage fintech marketers to promote their applications and off..

What should you consider before expanding into New Markets?

There are many important things that must be factored in before expanding to new markets (Geos) w..

Tips to Get Adtech Right on Target, Reaching Many Internet Users

The high global internet penetration of 63 percent opens up opportunities for the digital adverti..

Adtech has a lot of Potential for Digital Advertisers, Here are Tips From Edo Fernando

Based on Statista data, currently the global internet penetration rate reaches 63%...

Xapads Media appoints Gagan Uppal as country head MENA region

Adtech platform Xapads media has announced Gagan Uppal as the country head for the MENA (Middle E..

Xapads Media appoints Gagan Uppal as country head MENA region

Xapads Media, one of the leading programmatic Adtech platforms, announced the appointment of Gaga..

Xapads Media appoints Gagan Uppal as country head – MENA

Programmatic Adtech platform Xapads Media, announced the appointment of Gagan Uppal as the countr..

Towards The Cookieless Future: These 4 Things Marketers Can Do to Stay Successful

Soon Google will be discontinuing third-party cookies on Chrome as announced in June 2021. The ce..

How technology is transforming the future of performance marketing

Technology will play a crucial role in building advertising campaigns, tracking performance and m..

How to Develop a Leading Strategy for a Successful Campaign During Ramadan 2022

Datangnya Bulan Ramadhan tentunya menjadi momentum pengiklan di seluruh dunia untuk membuat dam..

Why is the Mobile First Approach the Best Strategy in Ramadan? Here’s the Xapads COO explains,

Ramadan or the month of fasting full of blessings and joy is a celebrations..

Leveraging digital solutions to drive DEI policies and practices

The use of digital solutions might enable high-impact when it comes to implementing DEI policies,..

How Brands Can Optimize Ramadan to Advertise Business

The holy month of Ramadan is a big month for all Muslims in Indonesia, because every family gathe..

Perfect Partnership: IPL 2022 & Digital Marketing

Alok Pandey, VP – Sales, Xapads Media, discusses how Digital Marketing will play a very imp..

Ramneek Chadha: Metaverse Potentially Boosts Billion Dollar Digital Ad Revenue

he latest innovations in the Metaverse could generate additional billions of dollars in revenue f..

The term ‘personalisation’ has become the most indispensable strategy: Alok Pandey

For Alok Pandey, Vice President – Sales & Marketing at Xapads Media, a smartphone is b..

Indonesia’s Digital Advertising Market Grows Through Mobile

Despite being impacted by the Covid-19 pandemic, the digital advertising market continues to grow..

Opinion: How technology has reduced digital ad frauds?

With increased internet penetration, the digital advertising market has seen a monumental increas..

Post-Pandemic Digital Advertising Landscape Continues to Increase

The pandemic is a big threat to the sustainability of media and advertisers because it has change..

How OEM Advertising Has Evolved Over the Years

A viable and lucrative alternative to traditional play stores, OEM Advertising is becoming a talk..

Automated and data driven approach is driving the growth of programmatic advertising: Ramneek Chadha, COO, Xapads Media

..

No-frills festival strategy: When HR packs more substance than style

Companies spend a lot of money on decorations and events during the festival season. One can see..

Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head

As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in..

Xapads Media expands business in Indonesia; appoints Edo Fernando as country head

Xapads Media, India’s leading programmatic Ad-tech platform announced the expansion of its offe..

Xapads Media expands business in Indonesia; appoints Edo Fernando as country head

Xapads Media, India’s leading programmatic Ad-tech platform announced the expansion of its offe..

Xapads Appoints Edo Fernando As Country Head For Indonesia

Before joining Xapads Media, Edo served as Country Director for Appnext & Pokkt and led the..

Xapads Media appoints Edo Fernando as country head

Xapads Media announced the expansion of its offerings, international team and client base in Indo..

Xapads Media Appoints Country Head for Indonesia

Xapads Media, India’s leading programmatic Adtech platform that recently arrived in Indones..

Edo Fernando as Country Head of Xapads Media for Indonesia

Xapads Media, a leading programmatic Adtech platform from India that recently arrived in Indonesi..

Xapads Media Appoints Country Head for Indonesia

Xapads Media, a leading programmatic Adtech platform from India which recently arrived in Indones..

Xapads Media Appoints Country Head for Indonesia

Xapads Media, India’s leading programmatic Adtech platform that recently arrived in Indones..

Xapads Media Expands Footprint In Indonesia, Onboards Edo Fernando as Country Head

Homegrown programmatic adtech platform Xapads Media has announced the expansion of its offerings,..

Xapads Media Expands Footprints In Indonesia Named Edo Fernando as Country Head

Xapads Media Expands Footprints In Indonesia Named Edo Fernando as Country Head Xapads Medi..

Great Place to Work Recognizes Xapads Media as One of India’s Best Workplaces

The company has emerged as one of Indias best workplaces in the mid-size organization..

Great Place to Work Recognizes Xapads Media as One of India’s Best Workplaces

Xapads Media- India’s leading programmatic Adtech platform, has been recognized as a ‘Great P..

THE TASTE OF INDONESIA’S DIGITAL ADVERTISING MARKET

The increasing number of internet users in Indonesia has opened up many new business opportunitie..

ADTECH XAPADS OFFICIALLY EXPANDS TO INDONESIA

The Programmatic platform, Xapads Media, today, Tuesday (5/10), officially announced its expansio..

PROGRAMMATIC ADTECH XAPADS MEDIA PLATFORM NOW AVAILABLE IN INDONESIA

Xapads Media, a leading Programmatic Adtech (programmatic advertising technology) platform in Ind..

INDIA’S LEADING PROGRAMMATIC ADTECH PLATFORM COMING TO INDONESIA

Xapads Media, a leading Programmatic Adtech (programmatic advertising technology) platform in Ind..

INDIA’S ADTECH GIANT EXPANDS TO INDONESIA, THIS IS THE TARGET

Xapads Media , a Programmatic platform Adtech or programmatic advertising technology, leading i..

PLATFORM PROGRAMMATIC ADTECH XAPADS MEDIA PRESENT IN INDONESIA

Xapads Media, a leading Programmatic Adtech (programmatic advertising technology) platform in Ind..

XAPADS MEDIA EXPANSION TO INDONESIA, EYEING IDR 171.26 BILLION A YEAR

Programmatic platform based on programmatic advertising technology (Adtech) from India, Xapads Me..

NOIDA-BASED XAPADS MEDIA LAUNCHES IN NEW YORK, AIMS TO CLOCK REVENUE OF OVER $5M

Xapads Media, the leader in the digital advertising network, today announced the expansion of its..

XAPADS MEDIA GOES GLOBAL; SETS UP SHOP IN NEW YORK

Xapads Media, a digital advertising network, has expanded its base in New York. The new base will..

COST-EFFECTIVE DIGITAL ADVERTISING METHODS THAT EVERY BRAND MUST ADOPT

The best advertising strategy is one that helps the advertiser in delivering the message to a max..

WITH A REVENUE OF 60+ CRORES, XAPADS IS LOOKING TO RAISE FUNDS AFTER BOOTSTRAPPING SUCCESSFULLY FOR OVER 11 YEARS

The story of Xapads Media is unique in its own terms. You don’t come across many startups on a..

THE FUTURE OF DIGITAL ADVERTISING IN INDIA

The success of a brand in the business world depends significantly on marketing and advertising;..

THANK YOU, SPONSORS: AKAMAI, FORTUMO, INFO EDGE, MAPMYINDIA, MICROSOFT, TIMES INTERNET, XAPADS, E2E

We’d like to take a moment to thank our sponsors for having chosen to support MediaNama in its..

ACCELERATING THE EVOLUTION’ IS THEME OF AD:TECH 2017

Top 10 Full-Service Marketing Agencies..

ACCELERATING THE EVOLUTION’ IS THEME OF AD:TECH 2017

Xapads Media..

AD TECH ’17 EXPECTS 6500 ATTENDEES FROM 31 NATIONS

..

HOW XAPADS MEDIA SHAPED UP IN THE USD 2.85 BILLION AD MARKET IN INDIA COMPLETELY BOOTSTRAPPED TILL NOW

Nitin Gupta, CEO of Xapads Media who is a respected pioneer in the digital marketing world with m..

TWO-DAY AD: TECH 2017 EVENT TO BEGIN ON MAR 9

Accelerating The Evolution” Nitin Gupta Founder and CEO of Xapads Media said here today that th..

HOW XAPRIO BOOTSTRAPPED FOR 11 YEARS AND IS LOOKING TO AUTOMATE REAL-TIME AD BIDDING WITH XAPADS

Founded in 2012 by Nitin Gupta, Xapads is a programmatic advertising exchange venture. Nitin is a..

INDIA: DIGITAL AD FIRM XAPADS MEDIA IN INITIAL TALKS WITH INVESTORS TO RAISE $12-15M

Xapads Media, a boutique digital advertising network connecting advertisers and publishers to the..

AD TECH COMPANIES CREATING DISRUPTION IN DIGITAL MEDIA INDUSTRY

Xapads: Started in 2012, Xapads is a fully independent programmatic ad exchange built to drive RO..

AD TECH ’17 EXPECTS 6500 ATTENDEES FROM 31 NATIONS

Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses..

AD TECH 2017: XAPADS MEDIA IS THE GOLD SPONSOR FOR INDIA’S #1

Speaking on the occasion, Mr. Nitin Gupta Founder and CEO of Xapads Media, said, “We are proud..

INTERVIEW: NITIN GUPTA, CEO OF XAPADS MEDIA- ONE OF THE FASTEST GROWING DIGITAL ADVERTISING NETWORKS GLOBALLY

With the penetration of smartphones and internet across the globe, the consumer’s footprint on..

#5 MISTAKES TO AVOID IN PROGRAMMATIC ADVERTISING

A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the bra..

CHANGING AD LANDSCAPE THROUGH TECH PLATFORMS

Facebook closed down its LiveRail and Atlas ad servers to offer more advanced tech platforms like..

IMPRESSIVE DIGITAL FOOTPRINT

Irrespective of nature, size, location or target audience, every business is dependent on adverti..

XAPADS MEDIA AIMS 60% REVENUE GROWTH IN 2018-19

Digital advertisement firm Xapads Media expects its revenue to rise by 60 percent to Rs 120 crore..

XAPADS MEDIA AIMS 60% REVENUE GROWTH IN 2018-19

“The company generated a revenue of Rs 75 crore in the last financial year and aims to reach Rs..

XAPADS MEDIA AIMS 60% REVENUE GROWTH IN 2018-19

New Delhi, Nov 5 (PTI) Digital advertisement firm Xapads Media expects its revenue to rise by 60..

XAPADS MEDIA AIMS 60% REVENUE GROWTH IN 2018-19

New Delhi, Nov 5 () Digital advertisement firm Xapads Media expects its revenue to rise by 60 per..

XAPADS MEDIA OPENS SINGAPORE OFFICE

Xapads Media, an Indian digital advertising network platform, has opened its new office in Singap..

‘NOW WE ARE SCALING MORE TO WESTERN MARKET’ – NITIN GUPTA, XAPADS MEDIA

In an interaction with BW Disrupt team at BW Disrupt 40 Under 40 event, Nitin Gupta (Founder &..

XAPADS MEDIA, PIXALATE TIE UP TO CUT DOWN DIGITAL AD FRAUDS

Digital advertising firm Xapads Media has partnered California-based IT firm Pixalate to cut down..

PROGRAMMATIC TECH SET TO STEER DIGITAL ADVERTISING

Hailed by advertisers for its potential to streamline the process of ad buying, programmatic adve..

STARTUP XAPADS MEDIA HELPS ADVERTISERS FIND TARGET AUDIENCE AND PUBLISHERS OPTIMISE REVENUE

Startup Xapads MediaAfter graduating as an IT engineer, while many of Nitin Gupta’s friends awa..

PROGRAMMATIC OR RTB: KNOW THE DIFFERENCE TO MAKE A DIFFERENCE

In marketing and advertising, there is no preset formula for success; the best strategy is the on..

BUSINESS IS EQUAL TO PROFITS

Business is equal to profits, and until the time business attains profitability, it’s as good a..

TOP 10 MOBILE ADVERTISING COMPANIES IN INDIA

Xapads is a great alternative to Google Adsense when it comes to content targeted advertisements...