With 23 years of experience in marketing and digital strategy, Vishal Singh currently leads Xapads Media’s India operations as Country Head. Since joining over two years ago, he has been instrumental in scaling the brand’s footprint across India’s diverse digital ecosystem, driving business growth, operational strategy, and innovation across key markets.
At Xapads, Vishal brings deep expertise in brand positioning, geo-specific programmatic planning, and mobile-first strategies, tailored for both metro and Bharat audiences. His focus is on making digital marketing a business growth engine by aligning brand purpose with consumer behavior and performance outcomes.
Passionate about the evolving ad-tech space in India, Vishal’s interest areas include the rise of mobile and video consumption, regulatory frameworks, data localization, and the adoption of innovative solutions that drive measurable impact across campaigns.
