With over 15 years of hands-on experience in the LATAM digital advertising ecosystem, Jesús Juárez leads Xapads Media’s operations across the region. Since joining the company, he has been pivotal in strengthening market presence, scaling performance-led strategies, and driving the adoption of Xapads’ full-funnel marketing solutions across CTV, and mobile.
Jesús is particularly focused on emerging-market CTV adoption, mobile-first consumer behavior, data-led performance frameworks, and building long-term partnerships with brands and agencies across sectors such as retail, finance, travel, entertainment, and lifestyle. His leadership philosophy blends tech-led creativity with measurable outcomes, helping advertisers navigate shifting audience behaviour while unlocking the region’s growing opportunities across screens.
