With 12 years of expertise in digital advertising and a decade-long journey at Xapads Media, Girish Bhandari leads the Ad Operations function with a strong focus on efficiency, precision, and performance. As GM – Ad Operations, he drives strategies that balance scale with innovation, ensuring seamless delivery across diverse platforms and markets.
Girish specializes in mobile performance marketing and programmatic excellence, and also leveraging Pulse to drive contextual and impactful outcomes for brands. His expertise spans advanced ad operations strategies, automation and AI-driven optimization, campaign troubleshooting, and ensuring brand safety and fraud prevention.
Known for his problem-solving approach and deep technical knowledge, Girish plays a key role in optimizing campaign performance, upholding ad quality, and enhancing operational scalability. His leadership ensures that Xapads’ ad operations stay ahead of industry challenges while consistently delivering value to partners and clients.
