Gagan Uppal

Country Head – MENA

With over 16 years of experience across digital media, technology, and global market expansion, Gagan Uppal leads Xapads Media’s across MENA and over the past three years, he has been instrumental in establishing the company’s footprint in the region, driving growth, forging strategic partnerships, and localizing programmatic and CTV solutions to fit diverse market needs.

Known for his innate curiosity and global mindset, Gagan thrives on the challenge of launching new ventures across geographies and industries. His expertise spans go-to-market strategy, monetization across adtech and martech ecosystems, publisher relations, and content distribution. A startup specialist at heart, he is passionate about building future-ready, culturally attuned digital platforms.

His focus areas include unlocking CTV opportunities in MENA, navigating the region’s regulatory and data privacy landscape, and accelerating programmatic adoption. Gagan blends people skills with tech fluency, bringing vision, agility, and execution to one of the world’s most dynamic digital advertising markets.

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