The 11.11 opportunity in Indonesia is becoming less about where the transaction happens and more about what happens before it. Consumers are moving across marketplaces, social platforms, live shopping and content environments as they evaluate what to buy and where to buy it. In 2026, 92% of surveyed consumers routinely watched live shopping, while more […]

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The biggest opportunity in Indonesia’s Mega Sale calendar may not be the biggest sale day. For advertisers, 10.10 sits between the early signals of 9.9 and the scale of 11.11, creating a valuable window to understand what is working and adjust the media strategy before competition intensifies. With mobile accounting for 69.4% of Indonesia’s e-commerce […]

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The value of Indonesia’s 9.9 sale extends beyond the sales it generates on the day. For advertisers, it can serve as a learning window ahead of 11.11, revealing how consumers respond to different audiences, contexts, and creative propositions. These signals can help brands refine campaigns before the next commerce peak. This matters in a digital […]

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Global sports ad spend is expected to exceed $1 trillion in 2026, and with a packed sports calendar from FIFA to the Olympics, brands have a significant opportunity to connect with fans globally. However, reaching an audience of millions requires a hyperlocal approach that establishes relevance and aligns with how viewers consume sports. Consumption patterns […]

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Attention today hasn’t disappeared, but it has simply become faster, fragmented, and far more difficult to earn meaningfully. Today’s users don’t sit through content; they swipe through it. Decisions are made in seconds, engagement happens in bursts, and relevance is judged instantly. In this environment, advertising is no longer competing just for attention; in fact, […]

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Each year, International Women’s Day returns as a big commercial window, as markets witness a sharp rise in shopping activity in the week leading up to March 8. Last year, the market recorded a 26% increase in daily orders across categories as people found ways to celebrate the women in their lives. But many brands […]

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Southeast Asia’s digital advertising market is a global powerhouse, projected to grow 6.8% by 2025. At the heart of this frenzy lies the 9.9 Mega Sale, a significant event where brands meet millions of ready-to-spend consumers. In this competitive environment, traditional demographic targeting is becoming a blunt instrument with consumers, adept at tuning out irrelevant […]

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Wimbledon is a big-time sports advertising opportunity with a 29% YoY surge in viewership reported by Fox International Channels (FIC), opening doors to a wide and diverse audience group for brands and advertisers alike. However, to fully utilize this potential, they need a unified CTV solution to tap into the real-time digital behavior of viewers […]

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As CTV continues to revolutionize viewers’ everyday living room experience with a growing ad spending of US$65.31 million, advertisers and publishers face a major challenge of retaining attention and CLTV (Customer Lifetime Value) without compromising the streaming experience. In a landscape of vast options, intrusive or poorly timed ads can quickly erode brand favorability and […]

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AI advancements are transforming our digital advertising landscape with ad spending projected to reach an impressive $3.23 billion in 2025. This surge positions Lunar New Year, widely celebrated as Imlek as a golden opportunity for brands to shine in a rapidly changing market. Explore cutting-edge insights on evolving consumer behavior and innovative advertising strategies to […]

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