With over 17 years of experience in the mobile and digital advertising ecosystem, Edo Fernando leads Xapads Media’s Indonesia operations, spearheading sales, partnerships, and strategic growth. In his role as Country Head for the past three years, Edo has been instrumental in expanding the platform’s presence across the region by building strong brand alliances and driving business outcomes in a mobile-first, digitally dynamic market.
His extensive background includes working with top-tier OEMs, publishers, MMPs, agencies, and global brands, giving him a deep understanding of Indonesia’s complex digital landscape and consumer behavior. Edo’s expertise spans the full ad-tech stack, from programmatic to video and performance-led solutions tailored to Southeast Asia’s unique market environment.
Passionate about local market nuances, Edo focuses on driving adoption of programmatic and video advertising while nurturing a robust ad-tech ecosystem in Indonesia. When he’s not decoding campaign strategy, he immerses himself in music and art, fueling creativity that flows into his professional approach.
