Xapads was honored in the latest AppsFlyer Performance Index, securing Top 10 Android rankings across EMEA in key non-gaming categories, ranking 7th in E-commerce and 9th in Life & Culture.
This is the debut recognition across EMEA region, reinforcing our growing footprint across fast-evolving Android markets, globally.
The ranking reflects consistent delivery across complex OEM and in-app environments, where performance depends on precision, scale, and optimization rather than volume alone.
Notably, this is the second consecutive year Xapads has been featured in the AppsFlyer Performance Index.
In 2024, Xapads was recognized for Android performance across the Global Top 15 and Southeast Asia Top 15 rankings. This year’s EMEA ranking marks the next step in that journey, expanding performance credibility beyond a single region or growth phase.
As advertising dynamics continue to shift, this recognition reinforces Xapads’ position as a dependable partner for brands seeking measurable Android growth across markets.
What This Means For Advertisers
Proven performance across regions
EMEA recognition validates our ability to scale performance across one of the most fragmented regions globally by adapting to local user behaviour, OEM diversity, and market dynamics with consistency.
Reliability in non-gaming verticals
E-commerce and Life & Culture advertisers demand sustained efficiency, not short-term spikes. This recognition signals stable Android performance for brands focused on outcomes such as installs, engagement, and downstream value.
Built on a unified performance stack
Behind the results is our unified optimisation framework – Xerxes, designed to manage fragmented OEM and in-app supply at scale. By enabling in-depth, AI-driven audience segmentation based on user behaviour and aligning it with OEM reach and transparent optimisation, we help advertisers navigate signal scarcity and fragmented paths while maintaining efficiency in evolving markets.
We’re grateful to our partners and teams for the trust they place in us and remain focused on delivering performance that consistently earns it.
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