Xapads Blog blog

Xapads Partners with Pixalate

Advertising online has many boons but the risk of fraudulent digital advertisements is real too! Often we hear about this a lot and we at Xapads believe that improving advertisement quality and gaining transparency in the industry is the need of the hour. And as a responsible organization, we are pleased to announce our strategic […]

ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving transparency in programmatic advertising by preventing unauthorized inventory sales. It helps the buyers to quickly identify who is a certified seller. Publishers have to create their own ads.txt files located on the root level of the web portal. Why is it […]

CEO Says: Xapads is all set for Dmexco 2017

The Dmexco is world’s most influential conference for the digital industry that stands for innovation and future oriented developments and trends for the Digi-economy. On September 13 and 14 2017, Dmexco will transform the Cologne city into the global digital marketing hub. Last year more than 50,700 visitors and over 1000 exhibitors attended the event and […]

CEO Speaks – How technology has been changing the advertising landscape

In digital advertising, the influence of technology is diversified. Contemporary organisations’ are working on to more advertising verticals than ever- display, web, mobile, native and RTB. End users have also amalgamated with more information and knowledge than a decade ago. With Proliferation of Smartphone, mobile advertising is consistently picking up the pace. From text and […]

What to Expect from Dmexco 2016

If ever evidence was needed of the outburst of big digital marketing organizations battling it out in staggering competitive market, it’s the Dmexco. In short span of time, Dmexco has become one of the must attend event for digital advertising giants around the globe. Europe’s biggest digital marketing trade fair will be hitting the shores […]

Xapads Journey from Display Advertising to RTB

Building great things need great people and immense motivation; fortunate are those who are blessed with both. From a start up to scale up the successful eleven years of ad-serving and ad technology, Xapads media has seen boundless growth since its inception in 2005. Our Journey began with four guys and now to a big […]

Launch of Xapads Exchange At Dmexco 2016

Dmexco, a holy place for digital Innovations, breakthrough technologies, or researches and every year it witness launch of new marketing touch points that decide and transform the fate of our industry. At Dmexco 2016, the traditional digital business will be connected with the programmatic innovation when Xapads will showcase its new handcrafted innovation “Xapads Exchange”. […]

Xapads at Dmecxo 2016

Once again Xapads will be exhibiting in the biggest event in the global digital marketing and media industry, Dmexco 2016. Motto of this event is “Digital is everything- not everything is digital”. This event provides a national platform to people working in the digital industry. This event will be held at the Koelnmesse in Colonge, […]

Pay per Click meets Real Time Bidding

There’s no doubt that search marketing is becoming more and more complex. With numerous new features added to AdWords and Google Shopping each year, PPC (Pay per Click) campaign managers have increased number of tools at their end, but getting an edge on the competition is not getting any easier. The rise of high-frequency bidding […]

How to Improve Real-Time Bidding Ecosystem

2016 will gain investment in programmatic Ad inventory. With a huge change in industry (more is yet to come), the programmatic Ads are sold in a four stage priority; First come the ‘Automated Guarantee’ which use technology to reproduce the favorable pricing. Second comes the unreserved fixed rates, third Invitation-only Auction and at the bottom […]