Xapads Blog blog

Xapads Partners with Pixalate

We at Xapads feel that an effort to improve advertisement quality for everyone is required in the industry. In the digital advertisement, you cannot aid but be alert of the fraud. Though this big issue is less addressed but we believe the more we discuss the cleaner inventory we get. And, being in this business […]

ADS.TXT – Authorized Digital Sellers

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving transparency in programmatic advertising by preventing unauthorized inventory sales. It helps the buyers to quickly identify who is a certified seller. Publishers have to create their own ads.txt files located on the root level of the web portal. Why is it […]