Advertising online has many boons but the risk of fraudulent digital advertisements is real too! Often we hear about this a lot and we at Xapads believe that improving advertisement quality and gaining transparency in the industry is the need of the hour. And as a responsible organization, we are pleased to announce our strategic […]

Authorized Digital Sellers (ads.txt) is an initiative started by IAB which aims at improving transparency in programmatic advertising by preventing unauthorized inventory sales. It helps the buyers to quickly identify who is a certified seller. Publishers have to create their own ads.txt files located on the root level of the web portal. Why is it […]