Programmatic ad buying now runs thousands of auctions per second across websites, apps, streaming services, and connected TVs. Every auction decides which ad gets served, at what price, to which audience, in real time. In 2026, this automated buying method accounts for roughly 90% of all digital display ad budgets globally. The global programmatic display […]

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Programmatic advertising now powers over 92.6% of all global digital display ad spending, and in 2026, total programmatic spending crosses the $200 billion mark for the first time. Yet most media plans still get one thing consistently wrong. The deal type gets far less attention than the budget, the creative, or the targeting. That is […]

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Programmatic advertising now runs most digital media buying. Media budgets flow through automated auctions every second, across websites, apps, connected TV platforms, and mobile environments. Yet many advertisers still struggle to explain which platform handles which part of that process, and why the distinction changes campaign outcomes. That knowledge gap costs money. Three platforms power […]

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India’s cricket calendar brings together two of the year’s biggest events into a single planning window. And since ICC Men’s T20 World Cup 2026 attracted 100 million viewers for its first match, the opportunity is even bigger for IPL 2026.  This is owing to the fact that cricket fans don’t reset their loyalties between tournaments; […]

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Billions of advertising dollars are moving right now. Not next year. Not eventually. Right now. Advertisers are pulling money from traditional channels and pouring it into Connected TV advertising at a pace that would have seemed impossible five years ago. According to eMarketer’s CTV advertising forecast, U.S. CTV ad spending surpassed $30 billion in 2024, […]

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Here is a truth most media plans get wrong: CTV and OTT are not the same thing. These two terms appear interchangeably in agency decks, vendor pitches, and planning meetings every day. That confusion costs real money. It leads to wrong inventory buys, bloated CPMs, campaigns that miss the right screens, and attribution that does […]

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Every second, millions of video ads travel through the internet at lightning speed. Each ad goes through an automated auction, gets matched to specific viewers, and appears on connected TV screens—all in under 100 milliseconds. Most marketers see strong CTV performance metrics. Campaigns deliver measurable results. But the technical process behind ad delivery remains unclear […]

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Each year, International Women’s Day returns as a big commercial window, as markets witness a sharp rise in shopping activity in the week leading up to March 8. Last year, the market recorded a 26% increase in daily orders across categories as people found ways to celebrate the women in their lives. But many brands […]

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Television advertising looks very different today compared to five years ago. Audiences now watch television through internet streaming more than traditional cable connections. This shift has fundamentally changed how brands reach customers. U.S. connected TV advertising will reach $37.95 billion this year, growing 14.5% from the December 2025 forecast. Brands continue reallocating budgets from traditional […]

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