Xapads Blogblog

Xapads ties up with revolutionary Video Ad Mangement Network, SpringServe

The Video Advertisement is being quoted as the biggest revolution in the world of advertising. It can boost both brand awareness and engagement. US Digital Video Advertising is expected to nearly double by 2020. With expectations like these, video seems unstoppable. As more and more advertisers & publishers are opting for Video Ads, issues like low fills […]

Digital video ads have higher impact than TV ads

Gone are the days when entertainment was only confined to TV channels. Today we live in an era where internet is the biggest source of video content .With no restrictions on online video content unlike TV one can enjoy the videos to the fullest. With a growth in technology smartphones have taken over conventional TV […]

Frauds in Video Advertising

As Digital Advertisement market is growing the frauds are also rising steeply. According to eMarketer ,”Ad spend on video in the U.S. nearly doubled in just a few years from $7.7 billion in 2015 to $13.2 billion in 2017 and by 2020, video ad spend is expected to exceed $18 billion.But besides growth Frauds in […]

Top Video Advertising Trends in 2018

Video advertising is a critical component in the  overall digital media strategy as it is immersive and engaging. With the rise in video content the scope for video advertisement has also increased. The digital video advertising market is growing and according to eMarketerAd spend on video in the U.S. nearly doubled in just a few […]

Video Advertising Glossary

Video Ad industry is growing very rapidly. This growth brings new terminologies with it & keeping up with terminology surrounding Video advertising is no easy task. We’ve shortlisted some of the commonly used terminologies. This glossary will help you stay in-the-know. Don’t forget to Bookmark this link. ad completion  an ad completion event occurs when a video […]

Key Advantages to Video Advertising

Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content. According to a report in Economic Today, the online video consumption has grown almost five times in the country in the last year. Reports claim that that people spend an average of 47.4 minutes a day viewing […]

GDPR and its impact on advertising!

The General Data Protection Regulation (GDPR) is set to be imposed from 25th May 2018 in EU. Preliminary debates about the regulation began in 2012. By April 2016, the GPDR was formally adopted by the EU Parliament, with a two year alteration period. GDPR is expected to bring a great change in the way in which programmatic […]

The emergence of Video Advertisement in India with Xapads Media.

In few years everything has become digitalized and the value of video advertising has risen among all channels of Advertisement through all means. Video Advertising was limited to $13 Billion in the year 2015 and has grown 80% to $23.78 Billion in the year 2017 worldwide. After making it large worldwide, it was the time […]

Meet Team Xapads at Adexchanger Programmatic I/O, San Francisco

Adexhanger Programmatic I/O is the original and the largest programmatic media and marketing conference worldwide. It is an annual event in San Francisco and New York. This industry summit attracts thousands of marketing executives from top brands, media, publisher houses, advertising agencies and technology providers. These conferences are must to attend for the programmatic industry. […]

XRTB is the Innovation You Were Waiting For

Xapads CEO,  Mr. Nitin Gupta explains why XRTB is an answer to all your digital advertising woes. This year’s biggest technology event Adtech is just around the corner. Adtech is an interactive platform for veterans in media, technology and advertising worldwide. This event allows the industry to explore and analyze key innovations and trends in […]