No campaign can perform better than a tremendous story-building strategy in place since it not only delivers the right message but touches the users emotionally and does wonders in brand promotion. This strategy helps in tapping into the target audience with more engagement as it develops a connection between brands and consumers in an innovative […]

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The deprecation of 3P cookies has been a hot topic to maintain users’ privacy and hence, for the same, an initiative was taken by Google Privacy Sandbox to formalize its guidelines and was expected to be phased out by 2023. This timeline has been delayed to Q3 2024 because the industry revolutionising process needs to […]

The post Google Chrome Announced Delay in 3P Cookies Deprecation Until 2024 appeared first on blog.xapads.com.

In the advertising landscape, 3P (third-party cookies) had been the most imperative way of showcasing digital ads but with a rollout of Google privacy protocols, the internet browsers no longer support cookies. This decision by Google was announced in 2020 due to which marketers started scrambling and looking for alternative ways to track consumers’ interests […]

The post Google’s Privacy Sandbox is Maturing – Project Fledge appeared first on blog.xapads.com.

Today we live in a mobile-first world wherein, the most common mistake campaign managers make is to misunderstand the true meaning of user acquisition. However, User Acquisition doesn’t mean just an app install or welcoming a user to your doorstep, rather it’s the beginning of a journey (Install, Purchase and Recommend) wherein, the success is […]

The post User Acquisition or Quality User Acquisition – Unlock the Difference appeared first on blog.xapads.com.

OEM has opened a world of alternative and successful advertising which creates a strong recall value while transforming your marketing approach in a brand-safe environment by incorporating unique branding and performance strategies. Over the past few years, OEM advertising has become a buzz because its transparency and reach have enabled advertisers to adapt to its […]

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